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Dr Pepper Snapple Group, Bai Brands expand partnership

BY Alaric DeArment

HAMILTON, N.J. — Dr Pepper Snapple Group will distribute a growing line of all-natural, antioxidant-infused beverages, the maker of the beverages said Tuesday.

Bai Brands, which makes the Bai 5 line, said the two companies had been working together for the last two years in select markets around the country and will now expand their partnership in most major markets.

"Every day we get phone calls and letters from consumer sin cities where Bai is not yet on the shelf, asking for the product," Bai Brands CEO Ben Weiss said. "Our relationship with Dr. Pepper Snapple Group will allow us to rapidly roll out Bai to new markets and into the hands of those consumers."

Retailers that will stock the product include Shop & Shop, Safeway, Costco, Duane Reade and Jewel-Osco.

 

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Pleasant Kids to create flavored water enhancers

BY Ryan Chavis

BURBANK, Calif. — Pleasant Kids announced on Thursday that it will enter into the water enhancer industry and is working with a national lab to create a new line of liquid, flavored water enhancers.

"The company envisions parents carrying this product to sports events, schools and playgrounds and making children enjoy drinking water by personalizing flavor on demand," said Calvin Lewis, VP and company chemist. "Our No. 1 priority is the health of the children when developing our flavors. There will be no artificial flavors, sweeteners, sugars, sodium and gluten."

Pleasant Kids will distribute the enhancers in the beverage mix section of grocery stores. The 1.25-oz. product will have a MSRP of $3.99 each.

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H-E-B helping customers make carb-aware food choices with new labeling system

BY Michael Johnsen

SAN ANTONIO — As part of an initiative started in time for American Diabetes Month, H-E-B is helping customers make carb-aware food choices by labeling food with 0 g to 15 g of carbohydrates per serving with their new Carb Aware Nutritional Icon, according to a Nov. 6 Facebook post on the Texas grocer’s site. 

In one week, the post generated 40 "shares" and more than 320 "likes."

"Diabetes month comes right after Halloween-candy binging. Perfect timing," posted one customer. Another wrote, "This is a great idea. This should be all the time. Thank u."

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