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Dr Pepper Snapple Group announces Let’s Play initiative

BY Allison Cerra

PLANO, Texas — A popular beverage maker is encouraging kids to be active by promoting fit and healthy lifestyles.

DPS’ Let’s Play community partnership includes a $15 million, three-year commitment to KaBOOM!, the national nonprofit that’s ensuring there is a great place to play within walking distance of every child. Through Let’s Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated 5 million children across North America.

"We recognize that the key to healthy living is managing calories in and calories out.  Let’s Play is an important step in helping families achieve that balance," said Larry Young, president and CEO of DPS. "By extending our existing partnership with KaBOOM!, Let’s Play will provide the tools, places and inspiration to help communities increase physical activity."

In addition to the launch of Let’s Play, DPS has set a health-and-wellness goal that at least 50% of products in its pipeline will be improved by 2015. This includes reduced calorie products, offering options with smaller portion sizes and improving the nutrition offerings in its portfolio.

More information about how communities nationwide can join the Let’s Play initiative will be available in January 2011, DPS said.

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Peeps gets into the holiday spirit

BY Allison Cerra

BETHLEHEM, Pa. — Peeps is introducing its first chocolate-covered candy with a flavored marshmallow center this holiday season, the candy brand announced last week.

New Peeps chocolate covered mint flavored marshmallow trees are in line with the tree lighting at New York’s Rockefeller Center on Nov. 30, where Peeps brand ambassadors will hand out free samples of the newest member of the Peeps family. Peeps chocolate covered mint flavored marshmallow trees are available in creamy milk chocolate or rich dark chocolate and wrapped in convenient single-serve packages.

Also new to the Peeps holiday lineup are sugar-free peppermint stars in count-good packages, the company said. Additional holiday candies include:

  • Peeps chocolate mousse flavored marshmallow reindeer available in take-home packages;
  • Peeps marshmallow trees and snowmen in both count-good and take-home packages;
  • Peeps sugar cookie flavored marshmallow cutouts in take-home packages; and
  • Peeps peppermint flavored marshmallow stars in take-home packages.

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SC Johnson campaign promises full disclosure

BY DSN STAFF

RACINE, Wis. — SC Johnson has announced the release of a new campaign designed to emphasize the company’s commitment to disclosing the ingredients in its products.

SC Johnson said its Honesty campaign will debut Nov. 25 during the Thanksgiving Day Parade on CBS and run during daytime and primetime national programs and on several cable networks, including but not limited to Discovery Health, Hallmark, Animal Planet, HGTV, National Geographic Wild and The Weather Channel. The spot also will run during primetime on NBC and ABC on programs like "The Biggest Loser," "Parenthood," "America’s Funniest Home Videos" and more, as well as during other holiday specials such as "Christmas at 30 Rock" and It’s a Wonderful Life, the company reported.

In addition, Honesty will be supported through a digital campaign on various online platforms including Yahoo!, CNN, People and MSN, according to the company.

"The truth is, companies often don’t have to tell you everything that’s in their products," said chairman and CEO Fisk Johnson, the fifth generation leader of SC Johnson. "But we’re a family company that believes in working hard to do what’s right for the families who buy our products — and one of the things that means is being transparent with what’s in our products."

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