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Dr Pepper seeks one of a kind fans to feature in upcoming ads

BY Jason Owen

PLANO, Texas — Dr Pepper announced on Monday “Be the Next /1” — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising.

The brand’s current campaign, entitled “/1,” or “one of one,” features real people with inspiring real stories. Each spot in the campaign has highlighted a one of a kind personality, and now Dr Pepper will turn to its fans to share their own life stories for a chance to join the movement. Fans are invited to submit 60-second videos online at DrPepper.com explaining what makes them one of a kind and why they should be selected to appear in the next Dr Pepper ad. Submissions will be accepted through June 19.

“Dr Pepper is one of a kind and so are our fans, which is why we have such a deep and meaningful connection with them both online and offline,” said Leslie Vesper, director of marketing for Dr Pepper. “We’re excited to offer our fans — the real people who have grown with the brand and continue to inspire us — a chance to show millions of people what makes them ‘one of one.’”

After the submission window closes on June 19, Dr Pepper will select its top ten videos as semi-finalists for the “Be the Next /1” contest. Semi-finalists will then have the opportunity to rally support from people in their communities and across the country to gather votes for their submission on DrPepper.com, as well as through a personalized hashtag on Twitter. The five semi-finalists with the most votes will move on to the final round, where the brand will choose one grand prize winner to appear in the national ad.

For complete promotion rules, including detailed video submission instructions, visit www.DrPepper.com/OneOfAKind.

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Frito-Lay re-imagines packaging across line, delivers new garlic flavor

BY Jason Owen

PLANO, Texas — Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay’s Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

The company is launching new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips. The potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013.

In conjunction with the release of new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips, the Lay’s Wavy brand is also introducing completely re-imagined packaging across the entire product line. Marking the first packaging change in the product line’s 20-year history, the new Lay’s Wavy chip bags will offer a more modern look and feel.


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Red Diamond releases single-serve coffee and tea

BY Jason Owen

BIRMINGHAM, Ala. — Red Diamond on Monday announced it will be offering coffee and tea in single-serve format for home or on the go leveraging LBP Manufacturing’s UpShot Solution.

LBP Manufacturing, Inc. recently launched the UpShot Solution to offer roasters and brands like Red Diamond to enter into the single-serve beverage market. The UpShot Filter offers a single-serve experience that is convenient, high-quality and sustainable, according to the company. The filter features a proprietary mesh that allows customers to see and smell the coffee or tea from the moment they open the fresh seal outer packaging. In addition, the sidewall mesh offers multiple points of contact for water and grind creating a better brew, the company stated.

The UpShot Filter is compatible with Keurig coffee makers and other single-serve brewers and is made from 100% polypropylene, making it recyclable along with other #5 plastics. Beginning in June 2013, Red Diamond will offer an initial selection of tea and coffee blends in a single-serve format for customers to enjoy at home or on-the-go.

"While our company has a long history of innovation, LBP’s UpShot single-serve technology is a game changer for us," said Dave Burke , executive vice president of retail distribution, Red Diamond . "We were looking for a single-serve model that fits our needs of quality and efficiency but also allows for flexibility and customization, and the UpShot Solution offers that and much more – it lays the groundwork for new opportunities and is a solution that can really grow with us as a company."

After the initial launch, Red Diamond plans to expand the number of single-serve offerings later this year and into 2014 through iced options, 3-in-1 special blends and celebrity-branded endorsements.

Red Diamond’s single-serve filters will be available for purchase at leading retailers wherever Red Diamond is sold.


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