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Dr Pepper gears up for ‘Marvel’s The Avengers’

BY Allison Cerra

PLANO, Texas — In line with the premiere of "Marvel’s The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.

The new Dr Pepper commercial dramatizes the potential for anyone to be a hero and features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee, the company said. In addition to the commercial, a collection of eight limited-edition Dr Pepper “Marvel’s The Avengers” collectible cans now are available at retailers nationwide.

For its online efforts, Dr Pepper launched a free online game on DrPepper.com called "Skrulls Takedown," which was inspired by the battles featured in Marvel comic books over the last 40 years.

"Dr Pepper and ‘Marvel’s The Avengers’ fans both crave epic adventure," said Dave Fleming, director of marketing for Dr Pepper. "Dr Pepper is teaming up with Marvel to provide a one-of-a-kind ‘Marvel’s The Avengers’ experience — something fans can’t get anywhere else.”

"Marvel’s The Avengers" opens nationwide on May 4.

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Skinny Cow expands Slimited Editions line

BY Allison Cerra

OAKLAND, Calif. — A new lineup of treats has come to retail from the Skinny Cow brand.

New Skinny Cow Slimited Editions Shake-Stirs allows snackers to enjoy a low-fat frozen shake by adding skim milk to an 11-oz. self-serve cup. The shakes currently are available in White Mint Cookie and Double Chocolate Crumble varieties for a suggested retail price of $1.79 for each single serving.

In addition to the Slimited Editions Shake-Stirs, Skinny Cow also has added three new ice cream flavors to its Slimited Editions line: Oh Fudge Nuts! low-fat ice cream cone, Mmmmocha Truffle ice cream bars and Best of Both Swirleds low-fat ice cream sandwich. The new Skinny Cow Slimited Editions flavors are available nationwide with a suggested retail price of $5.49 for a box of the cones, bars and sandwiches.

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Dreyer’s, Edy’s add mango variety to fruit bars offering

BY Allison Cerra

OAKLAND, Calif. — A new flavor has been introduced to a line of real fruit frozen snacks.

Dreyer’s and Edy’s announced that their fruit bars now include a mango flavor, which will be available nationwide this spring. In addition to the new flavor, a 12-count variety pack of tropical flavors, including coconut, orange and pineapple, also will launch at retail.

Mango fruit bars will carry a suggested retail price of $4.19. The 12-count tropical variety pack will carry a suggested retail price of $4.39.

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