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Dr Pepper debuts ‘Always One of a Kind’ campaign

BY Allison Cerra

PLANO, Texas — Dr Pepper is embracing its originality in flavor and as a brand with the debut of its latest advertising campaign.

The brand launched its “Always One of a Kind” campaign, which includes a new commercial that celebrates people’s individuality by having fans show off their own original expressions on t-shirts that describe what makes them unique. The commercial also features a cover of “I’ve Gotta Be Me,” which is performed by singer/songwriter and OneRepublic front man Ryan Tedder.

The company said it will continue engaging fans to join in through a variety of digital content on social media channels, including Facebook, YouTube and Twitter.

“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” Dr Pepper director of marketing Dave Fleming said. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”

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Campbell president exits for Sara Lee

BY Allison Cerra

NEW YORK — Campbell’s North America division president Sean Connolly will take the helm at Sara Lee’s North American retail and foodservice business, the companies said Friday.

Sara Lee said Connolly will serve as CEO of MeatCo, effective Jan. 17, following Sara Lee’s planned spinoff of its international coffee and tea business. During his tenure as president of Campbell North America, a position he held since 2010, Connolly was responsible for the company’s largest division, the company said.

"We are very excited to have Sean Connolly serve as the head of our MeatCo business as we prepare for it to become a separate pure-play, publicly-held company,” Sara Lee executive chairman Jan Bennink said. “He has extensive experience in the American food industry, coupled with a strong track record as a great innovator, particularly in mature categories. These strengths will allow him to take a fresh look at the business and enable the company to reach its full potential.”

At Campbell, Connolly will be replaced by Mark Alexander, a 22-year company veteran that has held held marketing, sales and management roles in the U.S., Canada, Europe, Asia and Australia. Alexander most recently served as chief customer officer and president of Campbell’s North America baking and snacking business.

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Hansen Natural unveils corporate name

BY Allison Cerra

CORONA, Calif. — The company behind Hansen’s natural sodas and Monster energy drinks has a new corporate name.

With approval from its stockholders, Hansen Natural announced it has changed its name to Monster Beverage Corp. and will begin trading under a new stock ticker symbol, "MNST," effective Monday.

In addition to its Hansen’s and Monster brands, the company also owns Junior Juice, Blue Sky, Peace Tea, energy shots brand Worx Energy, vitamin-enhanced water brand Vidration, Hubert’s lemonades and Pre probiotic drinks.

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