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Dr Pepper creative campaign changes hands

BY Jenna Duncan

NEW YORK Y&R, the company that has held the Dr Pepper family of beverages for nearly 40 years, has handed over the creative account to Interpublic Group, Deutsch Los Angeles. But Y&R, San Francisco, will keep hold of accounts for other Cadbury Schweppes beverages, A & W root beer, Canada Dry, Diet Dr Pepper, Sunkist and 7UP.

According to sources, Y&R managed Dr Pepper since 1969. But recently Dr Pepper asked for more from creatives and made it clear it was looking beyong Y&R.

Spokespersons from Dr Pepper have said that the brand began looking for a new creative company in February.

Senior vice president of Cadbury Schweppes Americas Beverages, Sean Gleason, said in a release, “We looked at a number of agencies, and each of them brought its own unique vision to the project. However, the Deutsch L.A. team brought an approach that quickly grew into more than a project. Much more. We feel we have an exciting new campaign for Dr Pepper.”

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Coca-Cola reintroduces diamond-label bottle branding

BY DSN STAFF

ATLANTA On Wednesday, Coca-Cola of North America introduced a limited-edition 8.5-ounce, straight-sided “1906 Diamond Label” bottle, available in four-packs.

From 1900 until it switched to the famous contours in 1916, Coca-Cola used a diamond-shaped label to set its product apart from the competition’s. Along with the instantly recognizable Coca-Cola logo in Spencerian script, the diamond label bore either the words “Atlanta, Ga.” or the signature of Asa Candler, who was president of The Coca-Cola Co. at the time.

Few diamond labels have survived on true vintage Coke bottles with the straight sides, so collectors highly value the original bottles with the label intact.

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Australian-imported simmer sauces invade U.S. condiment aisles

BY Jenna Duncan

COLLINSVILLE, Conn. The popular Australian brand, Passage to India, is bringing its simmer sauces to U.S. retailers.

The all-natural sauces are available in five flavors: butter chicken, korma, rogan josh, tikka masala and vindaloo. Passage to India said the spices used in its sauces come from India and Southeast Asia, and each sauce is free of corn flour, gluten, MSG, preservatives and genetically-modified vegetables.

A representative from Passage Foods USA , the company marketing Passage to India simmer sauces in the U.S., said that they’ve expanded to the U.S. market because of a growing demand for Indian and Asian spices.

“The ethnic food market is a $75 billion industry in the U.S. and while Hispanic foods remain the category leader, the Asian retail segment is valued at near $3.5 billion,” Passage Foods USA founder, Jennifer MacKenzie, said. “The Asian restaurant segment grew over 13 percent in 2007 and the number of retail grocery offerings is only now developing as more people try cooking Indian, Thai and Asian foods at home.”

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