Dr Pepper Cherry gets a KISS of flavor
PLANO, Texas Dr Pepper just got a whole lot smoother with the introduction of the new flavor Dr Pepper Cherry.
“We’re excited to offer consumers a smooth new way to enjoy Dr Pepper with the availability of Dr. Pepper Cherry,” said Allison Methvin, director of marketing for Dr Pepper. “It’s a whole new reason to try Dr Pepper.”
To promote the new flavor, Dr Pepper has reached out KISS front man Gene Simmons, to introduce new Dr Pepper Cherry. Simmons, who founded the legendary rock band KISS more than 35 years ago, will star in a new commercial, letting fans know that Dr Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth.
Simmons’ “Dr Love” will be the third doctor in the “Trust Me, I’m a Dr.” advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS “Demon” regalia. Nick Simmons, Gene’s son, will also star in the commercial.
The new commercial featuring “Dr. Love” launches on March 30, on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet.
Charmin launches global sponsorship with ‘Sit Or Squat’ Web site and mobile phone application
CINCINNATI Charmin, the country’s leading toilet paper, is launching a new global sponsorship of the “SitOrSquat” Web site, iPhone and Blackberry application, designed to help people on-the-go find the cleanest public restrooms around the world.
“Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they’re away from home,” stated Jacques Hagopian, brand manager for Charmin. “Helping people find a bathroom that is clean and comfortable is exactly what the SitOrSquat project is all about.”
This is the first time that a toilet paper brand has partnered with a downloadable mobile application. The SitOrSquat iPhone and Blackberry application is the world’s first Wiki for recording and accessing bathroom information globally. SitOrSquat allows users to find bathrooms, changing tables, handicap access and other amenities with ease. The application users are responsible to add content to the service and provide feedback when they’ve used one of the featured toilets. To date, SitOrSquat has over 52,000 toilets in 10 countries worldwide.
Since the SitorSquat service launched, over 1,600 users have downloaded the application and the SitOrSquat has over 500,000 unique visitors to date.
Pacifico Beer introduces new packaging, ad campaign
CHICAGO Pacifico Beer, an authentic beer imported from Mexico, is adding a new package with the introduction of the Pacifico 7-ounce bottle.
The new packages are launching in early April in primarily West Coast markets. Launch markets include California, Nevada, Oregon, Idaho, Washington, Texas and Louisiana.
This line extension is in response to Pacifico’s performance over the past several years and the popularity of the 7 -ounce package for Crown Imports, Pacifico’s exclusive U.S. importer.
The new SKU is positioned to further Pacifico’s efforts to increase trial among consumers via new opportunities and occasions, the company said.
The Pacifico 7-ounce provides retailers with an opportunity to trade up domestic 24-pack consumers and current Pacifico 12-pack consumers, increase sales and garner additional shelf space for the Crown portfolio.
“The Pacifico 7-ounce is new to the market and we expect it to generate significant attention and sales opportunities for our wholesaler and retailer partners,” said Bruce Jacobson, EVP of national sales for Crown Imports. “The easy portability of the Pacifico 7-ounce bottle makes either the 6-pack or case an ideal choice for consumers who lead an active lifestyle to take the beach, the park or anywhere outside.”
The new Pacifico 7-ounce package rollout will be supported with an array of point-of-sale materials. Pacifico will also run a series of new advertisements focusing on the 7 -ounce in alternative weekly publications, including LA Weekly, OC Weekly and the San Diego Reader.