BEAUTY CARE

Dr. Miracle’s names new CEO

BY Antoinette Alexander

NEW YORK Ethnic personal care company Dr. Miracle’s has appointed former Reynolds Consumer Products executive Randy Zeno as its new CEO.

While at Reynolds Consumer Products, a provider of consumer food wraps and bags, Zeno served as interim president as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was chief marketing officer for Reynolds Consumer Products. Zeno also brings leadership experience in the consumer products industry with such companies as Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and BirdsEye.

"I intend to leverage the strong capabilities our company possesses along with my background in growing companies toward building the Dr. Miracle’s brand into a personal care brand that better serves the needs of its devoted consumers," Zeno stated.

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Black Opal introduces new Fade skin systems

BY Antoinette Alexander

LONG ISLAND CITY, N.Y. Ethnic beauty brand Black Opal has announced the launch of its new Fade systems to target the specific problems of skin of color, from hyperpigmentation to highly reactive skin.

Built upon the heritage of the original fade gel launched in 1994, Black Opal now has taken this category to the next level with its Maximum Strength Plus and Sensitive Skin systems.

The Black Opal Maximum Strength Plus system is specially formulated for skin of color to deliver maximum fading benefits along with conditioning. The formula contains a two-pronged approach, creating a proprietary bio-intensive skin complex. With the highest concentration of hydroquinone in a nonprescription, the Maximum Strength Plus system promises to result in a rejuvenated complexion. The conditioning citrus and lotus extracts work to soothe and calm skin during the fading process for more even-toned skin.

Black Opal Sensitive Skin is specially formulated for skin of color to care for reactive skin. This system also contains a proprietary bio-infinity complex. It is formulated with sepi-white, a fading agent derived from lipoamino acids, to target the root of hyperpigmentation and fade dark spots and discolorations. It also has citrus and lotus extracts to soothe and calm skin during the fading process.

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Adidas introduces Moves Pulse fragrance for him, her

BY Antoinette Alexander

NEW YORK Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a contest that encourages students nationwide to show their "ultimate moves."

The new Adidas Moves Pulse Him is a spicy, woody fougere fragrance. The top notes of yuzu leaves and bursts of watermint join the aroma of coriander. Mid-notes are violet leaves, artemisia and vetiver. The fragrance also has base scents of warm, woody cedar and sun-drenched woods, wrapped in masculine musk.

Adidas Moves Pulse Her is a floral, fruity fragrance. It opens with a burst of Pink Lady apple, blood orange and mirabelle plum top notes. The fragrance unfolds to reveal a floral heart of indigo violet, sweet freesia and night jasmine, before moving into a warm base of musk and creamy woods.

The suggested retail prices range from $19 to $25 for Moves Pulse Her and from $19 to $26 for Moves Pulse Him.

To help promote the launch, Adidas has kicked off a contest, offering one team of students the chance to win $15,000 for their school. Students across the country are encouraged to create short videos showing their "ultimate moves," which can be anything from sports to dance to music to debate. They then will be entered in a nationwide contest with a $15,000 prize for the winner’s school. To enter, students can visit PulseFragrance.com to upload their videos and find all the contest rules. The winner will be announced Dec. 12.

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