Dr. Fresh Tooth Talk Tour educates kids on dental health
LOS ANGELES Dr. Fresh, the maker of the FireFly toothbrush, is aiming to educate students in Southern California elementary schools through its Tooth Talk Tour.
The tour, which kicked off in late 2007 in Southern California, visiting schools in many underserved communities, is expected to expand to additional schools in the coming months.
Schools participating in the tour receive a visit from the FireFly, the “flashy” character that has become the emblem of the Dr. Fresh approach to brushing. The FireFly appears at assemblies for grades K-5. After each assembly, every child attending receives a gift bag that includes a tooth brushing chart and a FireFly toothbrush.
“Not all of our families have access to adequate oral care and even the purchase of a toothbrush can be a hardship for them,” stated Debbie Worchell, a third grade teacher at Camellia Avenue School in North Hollywood. “Dental disease is high on the list of reasons for missed school, so as educators we are grateful to have a resource like this.”
Wet n wild Beauty Benefits Web site launches
CITY OF INDUSTRY, Calif. Markwins North America has announced the launch of the wet n wild Beauty Benefits Web site.
The online community, located at www.wnwbeautybenefits.com, features beauty tips and tricks to create different looks, product information, news and events. Looking to bridge the gap between inner and outer beauty, the site also has a Lifestyle tab that offers tips from lifestyle experts. Topics, which will change monthly, include achieving career fulfillment and advice on how to properly manage stress.
A monthly contest—dubbed “Are You a Healthy Beauty?”—seeks submissions from women who are doing positive things in their lives to achieve beauty both inside and out. One winner will receive a professional travel case packed with an assortment of Beauty Benefits cosmetics in the winner’s best shades. The winner, along with four runners up, will be featured in the Healthy Beauty section of the Lifestyle tab.
Beauty Benefits is a new line of Lotus Marine Mineral makeup and brushes from wet n wild. The products are available at Wal-Mart, Meijer, Pathmark and HEB.
MAC tapped as official makeup brand for the British Academy Television Awards
LONDON MAC Cosmetics has announced that it is the official makeup brand for the British Academy Television Awards, sponsored by Pioneer, and is set to glamorize the nominees, presenters and actresses for the event.
Between April 18 and 20, MAC makeup artists from the MAC Pro Team will be on hand in the MAC Beauty Suite at The Landmark Hotel or via a one-on-one “at home” appointment to offer their services to VIPs.
Celebrities who receive the MAC experience will receive a “touch up kit” to maintain their look and for touch ups at the awards ceremony on April 20.