BEAUTY CARE

Dr. Fresh supports Smile Train

BY Antoinette Alexander

BUENA PARK, Calif. — Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

As of April 12, the company is donating $1 for every new "like" on FireFly’s Facebook page, up to $2,500, to Smile Train. Smile Train provides surgery for children in developing countries suffering from cleft lip and/or palates, a common birth defect, as well as specialized training for medical professionals to make surgery more accessible.

"Cleft surgery is a low-cost, high-impact intervention with dramatic, immediate and permanent results. It is largely taken for granted in the United States and in Europe, but in developing countries, affected families cannot afford this simple procedure," stated Puneet Nanda, founder and CEO of Dr. Fresh. "The FireFly brand is proud to partner with an organization that the New York Times has called ‘one of the most productive charities — dollar for deed — in the world.’ Smile Train puts smiles on the faces of children whose opportunities are impacted not only by their financial circumstances, but also by this heartbreaking condition."

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Australian Gold basks in sponsorship role on ‘The Celebrity Apprentice’

BY Antoinette Alexander

INDIANPOLIS — Australian Gold sun care brand took its national launch into the spotlight on April 10 as the task sponsor for the sixth episode of NBC’s "The Celebrity Apprentice."

Australian Gold recently brought its outdoor sun care range to the national market, and to mark this expansion, the brand enlisted the help of Donald Trump and his show, "The Celebrity Apprentice." In the episode, the celebrities were in charge of creating a marketing event for Australian Gold using a 10-in.-by-10-in. glass box.

LaToya Jackson and the women’s team earned the winning vote from the Australian Gold executives. As a reward for winning the task, Jackson’s charity, AIDS Project LA, will receive a $20,000 donation from "The Celebrity Apprentice," as well as a matching $20,000 from Australian Gold.

To mark its national expansion, Australian Gold will have "The Celebrity Apprentice" displays in Walmart, Walgreens, CVS/pharmacy and Duane Reade locations.

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Sunbow Sunscreen designed just for kids

BY Antoinette Alexander

NEW YORK — Sunbow has announced the launch of a new sunscreen line for children called Sunbow Sunscreen, as well as a new website to offer parents a resource for sun protection.

Featuring proprietary formulas with natural ingredients, this new collection is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide an UVA/UVB barrier, without such chemical actives as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series "Dora the Explorer" and "SpongeBob SquarePants" grace the front of the Sunbow sprays, tubes and sun sticks. Offering a pink and sky blue shade, "Dora the Explorer" is accompanied by her cousin Diego. Kids also can travel under the sea and lather up with a bright yellow hue reminiscent of "SpongeBob SquarePants."

Sunbow Sunscreen goes on as a color but dries clear so children do not miss a spot when applying.

Click here to visit the brand’s new website.

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