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Dr. Fresh participates in 10th annual Halloween Candy Buyback program

BY Antoinette Alexander

BUENA PARK, Calif. — Just a few pieces of Halloween candy can go a long way toward satisfying kids’ cravings for sweet treats, but large quantities lead to tooth decay. That’s why dentists are teaming up to host this year’s Halloween Candy Buyback program.

Participating dentists are asking children to drop in the day after Halloween to donate their candy for a great cause.  In exchange, children can receive prizes like Dr. Fresh’s classic FireFly toothbrush with suction cup, featuring a light-up timer that promotes thorough brushing and good oral care habits.
 
Through the program, which marks its 10th anniversary in 2013, children bring unopened candy to local dental offices, and it is then sent through Operation Gratitude as part of holiday care packages to troops serving overseas. It’s a win-win situation that rewards children with better oral hygiene and lets them show appreciation to America’s service men and women.

 “Participating dentists are doing their part to encourage kids to enjoy all the fun of trick-or-treating, without overindulging in cavity-causing sweets,” stated Chris Kammer, the Wisconsin dentist who founded the Halloween Candy Buyback Program. “Kids love the colorful, glowing FireFly toothbrushes they get in return for the candy they donate, and they are thrilled to help send a little piece of home to our soldiers far away.”

Dentists who wish to participate in the Halloween Candy Buyback program will be able to purchase classic FireFly toothbrushes with suction cup holders for 85 cents each, versus the regular price of $1.25. The toothbrushes come in red, green, pink, yellow and blue, and can be purchased at the special price through Nov. 15 2013 at DrFreshDental.com

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Jif whips up new peanut butter spreads

BY Jason Owen

ORRVILLE, Ohio — Jif Peanut Butter announced on Tuesday a new whipped flavor innovation to add to its line of peanut butter products.

Jif Whips Peanut Butter Spread is a new smooth, fluffy spread that is whipped. It’s a more ideal choice for dipping snacks and still provides as much versatility in snacking and spreading peanut butter on consumer favorites, like bagels or fruits, the company stated.

Jif Whips is available in two on-going varieties: whipped peanut butter and whipped peanut butter and chocolate. In addition, Jif Whips is rolling out a seasonal whipped peanut butter and chocolate mint variety for a limited time.

Jif Whips Whipped Peanut Butter has a suggested retail price of $3.49 for a 15-oz. wide-mouth tub. Whipped Peanut Butter and Chocolate comes in a slightly larger 15.9-oz. tub with a SRP of $3.89. The seasonal Whipped Peanut Butter and Chocolate Mint is available in a 15.9-oz. tub with a SRP of $2.99.


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Perrigo to field store brand version of bubble gum-flavored Children’s Zyrtec Allergy Syrup

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Tuesday announced that it has received final approval from the Food and Drug Administration for its abbreviated new drug application for cetirizine hydrochloride oral solution USP, 1 mg/mL, bubble gum flavored, the store brand equivalent to Children’s Zyrtec Allergy Syrup. Perrigo expects to begin shipments of the product during the upcoming cough/cold/flu season.

Children’s Zyrtec Allergy Syrup is indicated for indoor and outdoor allergies in children 2 years of age and older and is part of the overall Zyrtec brand with estimated annual sales of approximately $380 million.

Perrigo’s chairman, president and CEO Joseph Papa stated, "This approval strengthens our leading store brand position and highlights our commitment to bringing new products to the market."


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