BEAUTY CARE

Dr. Fresh to license Angry Birds-branded oral care products

BY Antoinette Alexander

BUENA PARK, Calif. — Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.  

The first of numerous products to be rolled out under the licensing arrangement will be the FireFly Angry Birds Squirt ‘N Brush Tooth Foam, launching in third quarter 2012. The FireFly Angry Birds Squirt ‘N Brush Tooth Foam format represents a departure from traditional toothpaste. Instead of being squeezed onto the brush, it is dispensed directly into the mouth.

“We are thrilled to partner with a brand whose fan base is ardent, large and growing, and to leverage that appeal in products designed to encourage healthy oral care habits, especially among children,” stated Daniel Enriquez, VP sales at Dr. Fresh. 

The Angry Birds game has been downloaded more than half a billion times across all platforms since it launched in 2009, and is the recipient of a host of industry awards, with possible TV series and film features now in the works.

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Derma e products now available at Ulta stores

BY Antoinette Alexander

SIMI VALLEY, Calif. — Derma e Natural Bodycare, a manufacturer of natural skin care products, has announced that it now is available at Ulta.

With 11 products from derma e’s anti-aging and blemish-fighting lines, customers now can find these natural products at 500 Ulta locations nationwide:

  • Vitamin A cleanser, scrub and wrinkle treatment crème — These formulas feature skin-renewing vitamin A to help reduce the look of fine lines, wrinkles and skin irregularities; and
  • Derma e’s Very Clear Problem Skin cleanser and moisturizer — These products contain an anti-blemish complex rich in blemish-fighting herbs to help promote clear, healthy skin.

Each derma e product is free of parabens, phthalates, sodium lauryl sulfates, petrolatum, mineral oil and artificial colors, and are 100% vegan and cruelty-free.

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Curls hair care celebrates 10 years, acquires Kynx products

BY Antoinette Alexander

LOS ANGELES — Curls hair care founder Mahisha Dellinger celebrated a decade of curl power with a star-studded blowout bash at the Rolling Stone Lounge in Hollywood, during which she announced the acquisition of the Kynx hair care collection.

"I’m excited to announce that we have officially acquired the company Kynx and are looking forward to expanding our offering to include type-four textured hair under this new division of Curls. We see great potential in this brand and over the next few months will be looking closely at how we might better align what they have with what we currently offer. We believe this will be a perfect addition to our current product lines,” Dellinger said.

The Rolling Stone lounge was transformed into a Serengeti night with African Curly Willows and floral bouquets. A collage board of moments from Curls’ past 10 years greeted 200 well wishers. Guests left the evening with gift bags valued at more than $500 that included samples of Curls and Kynx products.

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