BEAUTY CARE

Dr. Fresh expands portfolio with Floss & Go acquisition

BY Antoinette Alexander

BUENA PARK, Calif. Dr. Fresh, a manufacturer of oral care products, has entered the natural products market with the acquisition of the assets of Floss & Go, including the Dr. Ken’s Natural Products line.

The line, initially launched by celebrity dentist Kenneth Nussen, is comprised of mouthwashes, toothpastes, breath strips and chewing gums. It is known for harnessing the therapeutic properties of green tea extract.

“The Dr. Ken’s brand is a strategic fit for us as we expand our oral care business into the fast-growing natural products sector,” stated Puneet Nanda, president and CEO of Dr. Fresh. In marketing the line, Dr. Fresh stated that it will tap the expertise of Nussen.

“With our extensive [research and development] facilities and in-house, state-of-the-art automatic mouthwash production line, we believe we can achieve economies of scale and reduce current product cost substantially, which makes this a very attractive acquisition for us,” added Daniel Enriquez, VP sales for Dr. Fresh.

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Scandle spa products expands its overseas market

BY Antoinette Alexander

DALLAS Scandle LLC, a manufacturer and wholesaler of massage candles and complementary spa products, has announced the availability of its Scandle Body Massage Candles at Barneys New York, in Japan. The Scandle Body Candle will be marketed under the name LuxuryAroma MassageMode.

“Many retailers are falling in love with The Scandle Body Candle, which produces an all natural, soothing and healthy body oil that can be used to enhance the health of the skin, while simultaneously providing fragrance and ambiance to any setting,” stated Christine White-Stanton, owner and founder of Scandle LLC. “In today’s market we are seeing more and more customers wanting all natural skin care, beauty products, and home products. Our Scandle Body Candles fit that niche perfectly by combining a body lotion that can be used for massage, manicures/pedicures, or as a daily moisturizer with the added benefits of an environmentally safe soy candle that emits less sooth and toxins into the environment than traditional paraffin candles.”

Since its inception, Scandle LLC’s Body Candles and complimentary spa products have become a treatment and retail product in more than 200 spas, boutiques, and retailers across the United States, Japan, Dubai and The Netherlands.

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Loblaw and Joe Fresh Style launch cosmetics collection

BY Antoinette Alexander

TORONTO Canadian retailer Loblaw Companies and the Joe Fresh Style brand have teamed up to launch a collection of lower-priced cosmetic products dubbed Joe Fresh Beauty.

The collection of face, lip and eye products have been created to be comparable to prestige lines that are frequently used by makeup artists and can be found in department stores and boutiques. The collection features more than 60 shades for lips and eyes, and the color palettes are designed to work effortlessly with seasonal color introductions.

“The partnership with Joe Mimran [creative director for Joe Fresh Style] and our design team lets us enhance the shopping experience of all of our customers,” stated Elizabeth Margles, VP marketing, Joe Fresh Style, Loblaw Companies. “The response to the Joe Fresh Style collections has been immediately positive, from apparel and jewelry to sunglasses and accessories. We want to continue to surprise and delight our customers with every shop.”

The Joe Fresh Beauty collection has 200 SKUs with prices ranging from $4 to $8 (Canadian) for makeup and $2 to $16 (Canadian) for brushes and accessories.

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