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Dr. Baker Says Co. adds new nut oil supplement to lineup

BY Jason Owen

Cape Cod, Mass. — The Dr. Baker Says Co. introduced last week a new supplement to market containing four omegas, essential fatty acids and a variety of vitamins and minerals.

Dr. Baker Says Nut Oil Complex contains avocado, walnut, pistachio and almond oil to provide omegas 3, 6, 7 and 9, as well as eight essential fatty acids (EFAs) and 16 vitamins and minerals. According to the company, Nut Oil Complex is the only supplement to contain omega-3, vitamin A and arachidic acid, the three necessary nutrients that helps promote optimal retinal health.

Nuts contain many EFAs along with plenty of vitamins and minerals to provide numerous health benefits. Dr. Baker Says Nut Oil Complex extracted nutrients from a handful of nuts into two soft gels and have only 10 calories.

Dr. Baker Says Nut Oil Complex aids healthy digestion, according to the company, which leads to healthy immune, bones and cholesterol levels.

Nut Oil Complex is currently available in Northeast region Whole Foods stores and has a suggested retail price of $24.99.

Please contact Jeanette at [email protected] for more information.


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New York-based company may acquire Elan Corp.

BY Alaric DeArment

DUBLIN — Irish drug maker Elan Corp. said Friday it was looking to sell itself off to a New York-based company that invests in drug royalties after rejecting a previous offer.

The company said it would start a process to be acquired by Royalty Pharma, but that shareholders should not put their shares up for sale into another, hostile takeover attempt by Royalty, in which Royalty offered more than $7.7 billion, or $13 per share, plus $2.50 in milestone payments. Elan has rejected that offer, made last week.

Royalty invests in royalty interests in drugs already on the market and undergoing late-stage clinical trials. Its portfolio includes 80% of Memorial Sloan-Kettering Cancer Center’s royalty on Amgen’s Neupogen (filgrastim) and Neulasta (pegfilgrastim), for which it paid $400 million, and the AstraZeneca’s royalties on AbbVie’s drug Humira (adalimumab), which it bought for $700 million.

Elan Corp.’s stock was trading at $13.74 per share in mid-afternoon Friday.


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Kellogg announces new snack varieties across numerous brands

BY Jason Owen

BATTLE CREEK, Mich. — The Kellogg Company announced on Thursday numerous new snack options across the company’s various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

The Cheez-It brand is launching new Zingz crackers made with corn masa in two flavors: chipotle cheddar and queso fundido. The Pringles brand is introducing a new spicy variety as well — fiery sweet barbecue.

Town House is introducing new pita crackers. Pita crackers are traditionally hard, durable chips good for dipping because they do not tend to break easily. The new pita crackers will be available in Mediterranean herb and sea salt.

The Kashi brand is launching all-natural hummus chips made with a blend of chickpeas, whole grains, spices and herbs, providing 4g of fiber and 3g of protein. They are available in three varieties: sea salt & olive oil, caramelized onion and sundried tomato basil-feta. Kashi also introduced new berry/lemonade chewy granola bar provides protein, fiber, whole grains and features chia for ALA Omega 3s and sun-ripened cranberries and lemons.

Special K introduced a new chipotle lime flavor of its cracker chips. Each 27-chip serving has 110 calories.

New Keebler Simply Made cookies are baked with simple, recognizable ingredients, including wheat flour, butter, eggs, sugar and vanilla, reflecting the desire of some consumers for simpler foods. They will be available in two varieties: chocolate chip and butter.

Keebler is also debuting new cookies that reflect the importance of Hispanic consumers, the fastest growing ethnic group in the U.S. New Keebler El Duende ("The Elf") cookies will be available in coconut and lemon sandwich varieties.

Nutri-Grain expands its granola offerings with crunchy granola bars in chocolate chip and toffee flavors. Nutri-Grain is also adding new Strawberry Greek yogurt cereal bars.

These new foods arrive at retailers nationwide this summer.


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Dydy says:
Jun-17-2013 02:12 pm

Many people were expecting this new snack variety, including me, but I try to avoid them as much as I can. I am more for the healthy food and therefore I've even bought a soft serve machine so I can make my own desert varieties!

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