DPS hopes to score touchdown with Chicago Bears
LAKE FOREST, Ill. — The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.
DPS said it joins the Chicago Bears as a Hall of Fame partner and will be the exclusively provide of carbonated soft drinks and other beverages at Chicago’s Soldier Field, where fans will enjoy Dr Pepper, RC Cola and more of the company’s leading flavor brands for the next seven years. In addition, DPS also will be the title partner of Bears training camp and have in-stadium and game day branding elements in the south courtyard at Soldier Field, as well as work with the team on local community outreach, advertising and retail promotions.
DPS’s relationship with the Chicago Bears is the company’s first category-exclusive vending and pouring rights deal with an NFL franchise and one of the company’s biggest professional sports team sponsorships.
"We are thrilled with the opportunity to partner with the Bears, and we are looking forward to being part of a one-of-a-kind game day experience at Soldier Field, one of the most venerable and hallowed sports venues in the U.S.," said Joe Rowland, SVP and general manager for DPS’s central business unit based in Northlake, Ill. "This deal enables us to promote trial and awareness of our leading brands with some of the best fans in the world while further strengthening the remarkable ties our company and our brands have to the Chicago area."
Hidden Valley to tout gluten-free promise on packaging
OAKLAND, Calif. — Hidden Valley is updating the packaging on its salad dressing products to address gluten-sensitive and gluten-intolerant customers.
The company said it now will include a "gluten-free" logo to bottles and dry packets of its Original Ranch dressing, as well as much of its Farmhouse Originals product line. Packages with the new logo are slated to appear on store shelves this summer.
In addition to the packaging change, the makers of Hidden Valley Salad Dressings have teamed up with the Celiac Disease Foundation, to further communicate Hidden Valley’s gluten-free promise and to help support the foundation’s efforts to represent the needs and concerns of the celiac community and raise awareness for early diagnosis of the disease.
"What we’ve done is taken the added step of auditing our supply chain and securing guarantees that there are no ingredients that contain or are derived from gluten-containing grains," said Shaunte Mears-Watkins, marketing manager for the Hidden Valley brand.
Lay’s introduces BLT potato chip flavor
PLANO, Texas — A new potato chip flavor celebrating a popular sandwich has hit store shelves.
Lay’s said its Classic BLT-flavored potato chips deliver the taste of a bacon, lettuce and tomato sandwich. The launch is in line with National BLT Sandwich Month.
"At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe. Our new Classic BLT-flavored Lay’s potato chips prove that inspiration is sometimes closer than you think," Frito-Lay North America VP marketing Ram Krishnan said. "Pairing a delicious sandwich with our tasty Lay’s potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT."
The new Lay’s Classic BLT-flavored potato chips will be available nationwide this month in three sizes: a 1.9-oz. bag for a suggested retail price of $1.09; a 2.9-oz. bag for a suggested retail price of $1.49 and a 10-oz. bag for a suggested retail price of $4.29.