Downy teams up with Macy’s for clean sheet promotion
NEW YORK — Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.
Mike Birbiglia, who has appeared on CBS’ “Late Show with David Letterman” and Comedy Central’s “Premium Blend," among other programs, often makes jokes about his problem with sleepwalking and is the author of the New York Times best-selling book “Sleepwalk with Me.” More than 70 million people in the United States have sleep disorders, and most are unaware of it, according to the American Academy of Sleep Medicine.
Birbiglia will spend seven days sleeping in a Macy’s display window as part of the “Clean Sheet Week” challenge. The comedian, who joked about the campaign’s recognition of him as the “worst sleeper” at a press event Wednesday morning, will interact with the public through social networking media sites, including Twitter and Facebook.
Lean Cuisine gets snackin’
SOLON, Ohio — Lean Cuisine is making snack-time options healthier with its new line of spring rolls.
Available in garlic chicken, Thai-style chicken and fajita-style chicken varieties, Lean Cuisine’s new spring rolls are just 200 calories per serving and feature 100% white-meat chicken, melted cheeses, crisp vegetables and flavorful sauces.
The new Lean Cuisine spring rolls have a suggested retail price of $3.59 and are available in the freezer section of supermarkets nationwide.
Two new flavors join Yoplait Delights roster
MINNEAPOLIS — Yoplait is expanding its decadent line of rich and creamy yogurt parfaits with two new flavors.
Chocolate éclair and cherry cheesecake are the newest additions to Yoplait Delights. Boasting just 100 calories and 1.5 g of fat, dessert lovers can enjoy a tasty treat without tipping the scales.
Yoplait Delights is available nationwide at a suggested retail price of $2.99 for a package of four 4-oz. cups. Additional flavors in the lineup include chocolate raspberry, triple berry crème, lemon torte and crème caramel.