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Downy product’s scent now will last for a whole week

BY Allison Cerra

CINCINNATI Procter & Gamble is amplifying the freshness found in Ultra Downy April Fresh fabric softener.

New Ultra Downy April Fresh fabric softener now will provide a whole week of motion-activated freshness in just one wash, P&G said. In addition to the enhanced Ultra Downy April Fresh, Downy also has introduced a new vibrant floral scent – Sun Blossom.

“This is one of the most exciting product upgrades we’ve had throughout our brand history,” said Mary Pochobradsky, Downy marketing director. “We’re eager for consumers to experience an entire seven days of renewing freshness in their fabrics during ‘Clean Sheet Week.’ Our goal is to deliver a long-lasting scent experience, so the freshness you feel on ‘Clean Sheet Day’ can last throughout the whole week.”

The manufacturer’s suggested retail price for the improved Ultra Downy April Fresh and new Sun Blossom fabric softener is $4.99 to $5.99 for a 60-load bottle, and it is sold at retail stores nationwide. Actual retail price is up to the sole discretion of the retailer.

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Periscope introduces Flip Cover+Lights

BY Allison Cerra

RIDGEWOOD, N.J. Periscope has introduced an integrated reading light and deluxe cover for e-readers.

Periscope’s Flip Cover+Lights is available in two versions — one that’s compatible with both the Amazon Kindle 2 (6-inch screen) and Barnes & Noble Nook e-readers and a second larger version that is compatible with the Amazon Kindle DX e-reader.

The new Flip Cover+Lights are available at the following suggested retail prices: $49.95 for the Kindle 2/Nook version and $59.95 for the larger Kindle DX version.

“As the market for e-readers grows and expands at an explosive rate, so too does the demand for e-reader covers and reading lights,” said Periscope president Eric Fisherman. “Covers and lights are essential components of the e-reader package and neither is included with a basic e-reader purchase. What’s more, all current e-readers are standardized on a screen technology that is not back lit, which makes the purchase of a reading light mandatory if the product is to be enjoyed in a low light environment.”

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Pfizer’s Xyntha-administering syringe gets FDA approval

BY Alaric DeArment

NEW YORK The Food and Drug Administration has approved a prefilled dual-chamber syringe made by Pfizer for treating hemophilia, Pfizer said.

The FDA approved the syringe for administering the drug Xyntha (antihemophilic factor [recombinant]) for hemophilia A. The drug is used to prevent and control bleeding episodes in patients.

“The approval of the pre-filled dual-chamber syringe is an important milestone for hemophilia patients due to its innovative, convenient reconstitution system that eliminates the transfer step,” Pfizer VP marketing for specialty biologics Emil Andrusko said.

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