Dove taps FBI-trained forensic artist for new beauty campaign
ENGLEWOOD CLIFFS, N.J. — The way women depict themselves is dramatically different from how others perceive them. That’s according to the research findings by Unilever’s Dove brand.
According to Dove research, more than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic. To continue its commitment to creating a world where beauty is a source of confidence, not anxiety, Dove conducted a social experiment to illustrate how this problem manifests. Documented in the short film, "Real Beauty Sketches," Dove explores how women view their own beauty in contrast to what others see.
The "Real Beauty Sketches" film features Gil Zamora, an FBI-trained forensic artist who has used his trademark Compositure Methodology to draw more than 3,000 sketches during his 28-year career. The film documented Zamora creating composite sketches of seven women who were hidden behind a curtain and he used their self-descriptions as the basis of his drawings. Prior to their session with the forensic artist, each of the women were unexpectedly asked to spend a short period of time with a stranger without being told why. Zamora then drafted sketches from the stranger’s depictions. Most of the sketches drafted from the stranger’s point of view showed a more beautiful, happier and frequently more accurate portrayal of the women and further demonstrates that, when it comes to how they look the biggest beauty pressure is the pressure they put on themselves.
"When I was asked to be a part of the film for Dove, I never imagined how different the two sketch portrayals would be," stated Zamora. "What has stayed with me are the emotional reactions the women had when they viewed the composite sketches hung side by side. I think many of these brave women realized that they had a distorted self-perception that had affected parts of their lives in significant ways."
"We conducted this social experiment and produced a film to reinforce our commitment to fostering self-esteem in women," added Jennifer Bremner, brand building director of skin cleansing for Dove. "We hope it will inspire women to reconsider their beauty and understand how other people see them."
Women can view the "Dove Real Beauty Sketches" film at Dove.us/realbeautysketches, Facebook.com/Dove or join the conversation at #wearebeautiful.
Emjoi expands portfolio with new pedicure, manicure attachments for home spa system
NEW YORK — Following the 2012 launch of its Micro-Pedi home pedicure tool, Emjoi is now adding two new attachments — the Micro-Pedi Precision Kit and the Micro-Pedi Manicure Kit — that will turn any Micro-Pedi into a complete foot and hand care system.
Both the Micro-Pedi Precision Kit and the Micro-Pedi Manicure Kit’s five different attachments are inserted to one side of the Micro-Pedi tool’s head into a special silver-tone roller, which spins them 30 times per second and, in the case of the Precision Cone model, 360 degrees.
For the feet, the Micro-Pedi Precision Cone (kit comprising of roller holder and three Precision Cone Rollers at $19.95 retail) is a small conical blue micro mineral roller that removes rough, hard-to-reach calloused skin in between and beneath toes.
For nail care on both hands and feet, the Micro-Pedi Manicure Kit (kit includes roller and five attachments at $19.95 retail) includes, in a travel case, a buffing tool to buff nails to a natural finish, a shaping tool to smooth nail surfaces, an emery tool to smooth and shape nails, a fine shaping tool to shape and contour the nails, and a cuticle pusher.
All Micro-Pedi products are available online at Emjoi.com and the Micro-Pedi itself at beauty stores, such as Sally Beauty, Ulta and coming soon to Bed Bath & Beyond. The base Micro-Pedi is priced at $39.95, with replacement rollers at $19.95.
Jill Stack Naturals develops new Gold-n-SPF herbal vegan sunscreen
CHICAGO — Jill Stack Naturals has announced the launch of Gold-N-SPF, an herbal vegan sunscreen made with sensitive skin in mind.
Gold-N-SPF is naturally based with such natural ingredients as gold, lavender oil, aloe vera gel and vitamin E. The most distinct ingredient of this sunscreen is gold, the company stated. Jill Stack Naturals includes gold water for its many healing properties and, according to the company, is being used increasingly more in medicines to patch damaged burns, blood vessels, nerves, bones and membranes while leaving all healthy cells unharmed. The mineral gold also is said to promote circulation, vitality to the skin, stimulate the body’s restorative function, enhance natural defenses against illness and promote vitality and longevity.
Gold-N-SPF is available in four different sizes and one bundle pack.