CENTER STORE

Dove scores with football party in NYC

BY Allison Cerra

NEW YORK Football and chocolate fans gathered in New York City’s Times Square on Monday, Sept. 13, to celebrate a new campaign from Dove chocolate.

The Dove chocolate football party not only marked the kickoff of football season, but also encouraged football fans to make Dove chocolate part of their game day ritual. The free event featured such games as swing bowling and the Dove Promises match game, as well as free samples of Dove chocolate and tailgate-style dishes for visitors. The Dove chocolate football party was officiated by Holly Robinson Peete, an actress, "The Celebrity Apprentice" finalist and wife of former pro-football quarterback Rodney Peete.

“I am thrilled to help fellow fans kick off the football season by kicking back with Dove chocolate," Peete said. “After all, guys have their victory dance; now we can have ours, with Dove chocolate in hand.”

In addition to the Times Square football party, the brand will be sampling Promises milk bhocolate peanut butter in New York, Chicago and Philadelphia through Sept. 26 and San Francisco and Boston through Oct. 3. Sampling teams dressed in brown Dove football jerseys will be sampling at various areas in the city reminding consumers to make Dove chocolate part of their game day ritual this season.

The brand is supporting this football initiative with print and online advertising as well as with continued PR support through the end of the year, Dove said.

For more photos from the event, click here

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Clif Kid makes seasonal bar available year-round

BY Michael Johnsen

BERKELEY, Calif. Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line.

 

Due to the popularity of Spooky S’mores Organic ZBar, the Halloween seasonal now will join the regular ZBaR family of baked, whole grain, organic energy bars for kids.

 

 

“The new S’mores ZBar makes it even easier for kids to enjoy whole grain snacks at home, school or on the go,” stated Jennifer Yun, brand director for Clif Kid. “As with all Clif Kid snack products, the new ZBar flavor helps busy parents provide healthy and delicious options to their active kids when they don’t have time to bake from scratch but do want to offer variety in their kids’ lunchboxes.”

 

 

The S’mores ZBar is available at a suggested retail price of 89 cents.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

P&G announces offerings at Target to support St. Jude’s

BY Allison Cerra

CINCINNATI Procter & Gamble is offering Target shoppers an opportunity to save the lives of children with cancer in a new support partnership.

From Sept. 19 to Sept. 25, Target guests can support the efforts of St. Jude Children’s Research Hospital by purchasing such P&G brands as Tide, Charmin, Bounty and Pampers at Target stores nationwide. For every purchase of participating brands during the week-long program, 5% of the purchase price will be donated to St. Jude, with a total donation of up to $700,000.

P&G is 1-of-9 participating vendors in the September program. Target’s Sept. 19 weekly ad, available in Sunday newspapers and online at Target.com/weeklyad, will include a complete list of participating brands as well as special values on P&G brands supporting St. Jude. Additionally, participating brands will be identified with in-store signage during the week of the program.

"P&G is extremely proud to partner with Target and St. Jude to help make a meaningful difference in the lives of children with cancer and other catastrophic disease," said Joanne Harris, P&G’s Target team leader. "Through our company’s Live, Learn and Thrive cause, we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education and build skills for life."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?