Dove re-launches Web site as Dove Digital Channel
ENGLEWOOD CLIFFS, N.J. Unilever’s Dove has launched the Dove Digital Channel, signaling a new approach to online marketing.
The consumer site, which brings The Campaign for Real Beauty and the Dove product portfolio to life, launched Thursday in the United States, and will be rolled out globally in the upcoming launches in the U.K. and Canada over the next three months.
The Dove Digital Channel is the re-launch of Dove.com and is designed to be a source for information, education and inspiration. It has formed marketing alliances with OgilvyInteractive and Microsoft’s MSN as part of the initiative. MSN provides Dove with access to its global audience of 465 million unique users per month in 42 markets and 21 languages.
The site will feature an editorial board of experts, inspirational guest editors and “ambassadors.” Women will have the opportunity to join the conversation of real beauty through blogs and message forums at both Dove.com and Dove.MSN.com. In addition, women will have the opportunity to learn about Dove products through video shorts, op-ed pieces and editorial online.
Bethesda Skincare introduces sunscreen soap
NEW YORK Bethesda Skincare, a maker of all-natural skin care products, has launched its all-natural Bethesda Sunscreen Soap that contains a minimum SPF 10.
How it works: Washing with the soap provides an invisible layer of sunscreen protection.
The formula has more than 50 vitamins and minerals, according to the company. All soaps contain four basic ingredients: Whole leaf aloe vera gel, healing balm of Gilead, glycerin and chlorophyll. Their properties are anti-inflammatory, hygroscopic, immune boosting and moisturizing.
Dove launches clinical protection for underarms
NEW YORK Unilever’s Dove brand has introduced its strongest form of underarm protection—new Dove clinical protection.
The new prescription-strength formula, available without a prescription, does not contain aluminum chloride, an acidic ingredient, or alcohols such as ethanol. In addition, it contains one-fourth moisturizers to care for and condition underarm skin.
The product, available in Cool Essentials and Original Clean fragrances, has a suggested retail price of $7.99 for 1.7 ounces.