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Dove, MTV team up to bring up-and-coming female DJs center stage

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

These real female DJs — Jessica Who, Chelsea Leyland and Diamond Kuts — are giving viewers an exclusive behind-the-scenes look at their lives as DJs and as cultural “insiders” as they uncover the ultimate in freshness.

Dove Go Fresh and MTV have created the "Dove Fresh Spin" video series, where DJs Jessica Who, Chelsea Leyland and Diamond Kuts bring trend seekers into their inner circle, sharing personal stories, style secrets and music insights gathered by having their finger on the pulse of all that is cool. Putting new Dove Go Fresh rebalance deodorant and body mist to the test on the red carpet, these 20-something DJs will be on-site as arbiters of what is cool and fresh at the 2011 MTV Video Music Awards, New York Fashion Week and ‘O’ Music Awards. Fans across the country can follow the Dove Go Fresh DJs by tuning into MTV or logging onto Dove.mtv.com to see the video series.

The three DJs made their debuts with MTV at the annual pre-VMA tour, held July 28 through Aug. 5, and will make appearances at the mtvU Campus Invasion Tour in October. While on tour, they will be spinning at local stops around the country and greeting music fans face-to-face.

Dove Go Fresh rebalance deodorant and body mist are the newest additions to the Dove collection. With a plum and floral sakura blossom scent, Dove Go Fresh rebalance antiperspirant/deodorant promises to offer 24-hour odor and wetness protection. Dove Go Fresh deodorants and body mists now are offered in five crisp, nature-inspired fragrances that are available in food, drug, mass and club retailers.

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J&J drug approved for chronic pain

BY Alaric DeArment

RARITAN, N.J. — The Food and Drug Administration has approved a drug made by Johnson & Johnson for treating chronic pain, a J&J subsidiary said Friday.

The FDA approved Janssen Pharmaceuticals’ Nucynta ER (tapentadol) tablets, an extended-release drug for moderate to severe chronic pain in adults for whom a continuous, around-the-clock opioid analgesic is needed for an extended period of time.

According to the Centers for Disease Control and Prevention and the American Pain Foundation, more than 42 million Americans ages 20 years and older have chronic pain, making it the most common cause of long-term disability.

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CVS/pharmacy braces for Hurricane Irene, prepares to help with recovery efforts

BY Antoinette Alexander

WOONSOCKET, R.I. — Hurricane Irene is expected to pummel the East Coast over the weekend, and CVS/pharmacy has announced that it is taking every step to prepare its stores and, if needed, help with recovery efforts.

The company announced Friday morning that it is making every effort to fill prescriptions prior to the weekend, move generators into targeted areas and stock stores with hurricane preparedness items, such as water, batteries, flashlights and other products, to help in an emergency. CVS/pharmacy also is preparing to assist with hurricane recovery efforts in its communities, by planning for water and ice donation events at area stores and keeping in close contact with the American Red Cross to offer support in affected areas as needed in the coming days and weeks.

When preparing for a hurricane, CVS/pharmacy offers customers the following tips:

  • Create a plan for evacuating and finding a safe destination;

  • Keep a written record of your current prescriptions with you at all times in a plastic container to keep it safe from damage. This is especially important if you take multiple prescriptions;

  • In the event of an emergency when you are away from home, find a pharmacy nearby to fill necessary prescriptions. CVS/pharmacy can fill its customers’ prescriptions at any of its 7,300 locations nationwide;

  • Create an emergency kit before the storm hits and make sure you have all essentials in case of power outages. Go to your local CVS/pharmacy for all of the necessities in a hurricane kit including extra bottled water, masking tape and batteries.

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