BEAUTY CARE

Dove Men+Care introduces Expert Shave range

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand’s first advanced three-step shave experience.

"Dove Men+Care Expert Shave is an upgraded shaving experience for men — the products are specifically designed to allow for smooth razor glide across the skin and an advanced level of moisturization, before, during and after shaving," said Carmelo Guastella, a barber with 30 years of experience who collaborated on the creation of the range. "I believe that how you prepare men’s skin and the ingredients used in products are as important as blade selection when it comes to shaving."

Used together, the products are designed to better care for men’s faces before, during and after shaving. The range includes five products:

  • Exfoliating Pre-Shave Scrub: This scrub hydrates skin as it cleanses, while lifting and scrubbing stubble to help reduce ingrown hairs;
  • Softening Pre-Shave Oil: This oil is formulated to soften hair and prepare the face for a closer, more comfortable shave with moisturizing ingredients;
  • Smoothing Shave Cream: This creamy lather helps protect from shaving irritation and ensures a smooth razor glide to leave skin feeling soft and moisturized;
  • Total Comfort Shave Cream: This moisture-enriched formula is designed for men with dry skin; the protective cream softens hair on contact for a smooth razor glide and is clinically proven to hydrate skin and help reduce shaving irritation; and
  • Intense Post-Shave Repair Balm: This balm is a fast-absorbing, soothing formula to re-hydrate skin and help reduce irritation after shaving.

"The two shave creams in Dove Men+Care Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market," said Matt Kuznitz, Unilever scientist who spearheaded the research and development for the range. "We developed Expert Shave to be the most caring line of Dove Men+Care shaving products available and to deliver the shave experience we knew men needed and would appreciate."

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B.Stacher says:
Jan-30-2014 10:28 am

between this and gillette's new Men's full body razor... smooth as a .... ;)

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Report: High-fluoride paste found to help prevent white spots from braces

BY Antoinette Alexander

NEW YORK — High-fluoride toothpaste may help prevent white spots from braces, according to a Reuters report citing a new study from Sweden.

Researchers found that high-fluoride toothpaste, which has nearly four times the amount of fluoride, helped prevent white spots on the teeth of children between the ages of 11 and 16 years old, Reuters reported.

Prior studies have shown that up to 85% of those who wear braces may develop white spots, which tend to be permanent.

The research found that about 45% of patients who brushed with regular toothpaste developed white spots, compared with 34.6% of those who used the high-fluoride paste developed spots. That translates to about 32% fewer white spots in the high-fluoride group, Reuters reported.

 

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Beiersdorf celebrates Mentoring Month with Big Brothers Big Sisters partnership

BY Antoinette Alexander

WILTON, Conn. — Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.

To mark this special month, the company, in partnership with Big Brothers Big Sisters, will anniversary its three-month consumer awareness and fundraising initiative to raise $100,000. Beiersdorf will donate all proceeds raised in connection with Beiersdorf’s nationwide Fundraising Program, which began in January and runs through March 31.
 


Starting Thursday, Beiersdorf will again launch an app on Facebook to encourage shoppers to purchase Nivea, Nivea Men, Eucerin and Aquaphor products in store and via online retailers, with $1 for every $10 spent donated to Big Brothers Big Sisters’ mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer them a sample of their choice of a Nivea, Nivea Men, Eucerin or Aquaphor product. 
 


“The 2013 Skin Care That Cares campaign with Beiersdorf made a significant impact on our online donations and volunteer inquires,” said Big Brothers Big Sisters of America president and CEO Charles Pierson. "Beiersdorf’s support in 2014 will continue to elevate our capacity to serve more children facing adversity, and we are happy to have them as such a great partner."
 


In 2013, Beiersdorf donated $266,000, and the campaign boosted online donations to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The company also currently runs an employee-led, work-based mentoring program that focuses on supporting youth in the local community. 


In addition to online fundraising, which will continue through March, Beiersdorf will spread the word on how consumers can do their share to mentor youth. Throughout February, such national retail partners as Walgreens, Kroger, Rite Aid and numerous others will support the cause with in-store “Skincare that Really Cares” displays. 
 


“Beiersdorf prides itself on being a skin care company that truly cares,” said Joe Oliveri, VP sales at Beiersdorf USA. “We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.”   


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