BEAUTY CARE

Dove Men+Care introduces Elements range of products

BY David Salazar
ENGLEWOOD CLIFFS, N.J. — Men’s grooming brand Dove Men+Care on Monday announced the debut of its Elements range of products. The products will draw on premium ingredient combinations, including Minerals + Sage, Charcoal + Clay and Mineral Powder + Sandalwood. 
 
“We know that men are looking for a new kind of freshness in their grooming routines,” said Nick Soukas, V.P. of Marketing for Dove at Unilever U.S. “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.”
 
The range will offer Dove Men+Care Elements body and face wash in Minerals + Sage and Charcoal + Clay variants; a body and face bar in Minerals + Sage; antiperspirant in Minerals + Sage and Mineral Powder and Sandalwood; and its fortifying shampoo and conditioner in Minerals + Sage and Charcoal + Clay. 
 
As part of the launch, Dove is partnering with treehouse builder and TV host Pete Nelson to design and build the Dove Men+Care Elements Treehouse outside Chattanooga, Tenn.  Consumers can visit the treehouse website to explain why they want to stay in the treehouse, which opens in the spring, with their family.
 
“I’m thrilled to partner with Dove Men+Care to create the Dove Men+Care Elements Treehouse, my first-ever treehouse concept that brings to life the unique ingredients found in a grooming product line,” Nelson said. “I believe that treehouses ignite a sense of wonder within all of us, and I look forward to creating a space where families can connect with nature while spending quality time with one another.”
 
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Pacific Shaving’s novel shaving cream packets hit Target stores

BY David Salazar

SAN FRANCISCO and MERRILLVILLE, Ind. — Pacific Shaving Co. is introducing a new way to deliver shaving cream with its Single-Use Shaving Cream Minis. The product, which is now available in Target stores, delivers shaving cream by way of a packet that dissolves with water.


“There has been a great deal of innovation and disruption happening in shaving for razors and blades—but not much for shaving creams and aftershaves,” Pacific Shaving Co. co-founder Stan Ades. “We strive to develop innovative and effective shaving care products for men and women, and Single-Use Shaving Cream Minis fit perfectly with that goal.”

The company worked with MonoSol, which specializes in water-soluble films for such products as unit-dose laundry and automatic dishwasher detergents, to develop the product.

“We’re always asking, ‘What can’t we put in a packet that dissolves in water?’ MonoSol president and CEO P. Scott Bening said. “We have seen success in laundry detergents, automatic dishwasher detergents, food coloring, and pool and spa products in water-soluble film, so why not enhance convenience in personal care products? With Pacific Shaving Co., we’re unleashing a new, innovative way to deliver shaving cream.”

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Acosta taps 30-year veteran for EVP, industry affairs post

BY Michael Johnsen

JACKSONVILLE, Fla. — Acosta earlier this week named Tom Duffy EVP, industry affairs. Reporting directly to president and CEO Steve Matthesen, Duffy will be responsible for strengthening Acosta’s leadership at the industry level and with key trade organizations to help advance the evolution of the retail space, as well as support the ongoing growth and success of Acosta’s business.

“Working as a trusted partner of CPG brands and retailers since 1927, Acosta has always made it a priority to engage with the industry on a strategic level,” Matthesen stated. “As the pace of change accelerates within the retail space, Tom’s dedicated focus on fostering these relationships will ensure we leverage our unique vantage point and market insights to help guide and advance the industry.”

Duffy brings 30 years of diverse experience in the areas of community development, marketing, communications and business development to Acosta. He most recently served as VP industry services at Nielsen, where he managed the continuous development of client, partner and industry relations across North America. Previously, Duffy served as director, business and industry partnership at TDLinx, Nielsen’s Location Information Management solution, in charge of product management and program development to enhance brand awareness across all trade channels. He has also been instrumental in driving growth at consumer goods and technology companies through strategic marketing and business development initiatives.

Duffy is an active leader within the industry trade association community, having served on the Grocery Manufacturers Association Advisory Council, Food Marketing Institute Industry Collaboration Council, National Association of Chain Drug Stores Retail Advisory Board, and as an Advisory Board Member of Retail Tomorrow, an initiative of the Global Market Development Center.
 

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