BEAUTY CARE

Dove Men+Care adds fatherhood to the sports spotlight during March Madness

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Men+Care has teamed up with basketball greats to share a different side of themselves with sport fans throughout the NCAA Division I Men’s Basketball tournament.

The Unilever men’s personal care brand is giving fans a look beyond free throws during March Madness to show how important fatherhood is to nine-time basketball All-Star Dwyane Wade and college sports analyst Jay Bilas. Starting on Wednesday, Dove Men+Care will celebrate men who care for what matters in the "Real Moments" campaign, which highlights relatable experiences from the lives of these college basketball icons, the manufacturer stated.

"This year during the tournament Dove Men+Care will showcase moments in men’s lives that really matter," stated Rob Candelino, VP for Unilever skin care.  "When fans learn that playing ‘Defense’ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority — caring for their family comes first."

The campaign will share what matters to Wade and Bilas off the court through a humorous yet personal video series that will also highlight the grooming maintenance Dove Men+Care provides men. Featuring new Dove Men+Care face and hair ranges designed specifically for men’s needs, and new additions to existing personal wash and deodorant/antiperspirant lines, these videos will air as commercials throughout NCAA March Madness programming, as part of Unilever’s multi-year NCAA corporate partnership with CBS Sports and Turner Sports. 

Fans can go beyond selecting teams predicted to win the tournament with a new type of ‘bracketology’ this March Madness.  Starting on Wednesday, Dove Men+Care will launch a series of eight online matchups that asks guys to vote between two "Tournament Tools." Tools will include experiences that can enhance basketball viewing such as a baby pool full of nachos, enough hot wings to fill a pickup truck or a one-on-one interview with Bilas. 

One fan will be chosen each round to win that week’s top tool. One winner will have the chance to take home the complete ‘Tournament Toolbox’ of every round’s top picks, including tickets to the 2014 Final Four. 
 

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Ulta Beauty names Scott Settersten CFO

BY Antoinette Alexander

BOLINGBROOK, Ill.  — Ulta Beauty has appointed Scott Settersten as CFO and assistant secretary, effective immediately. Settersten will report to Dennis Eck, interim CEO.

Settersten has been acting CFO and assistant secretary since October 2012. He previously served as VP of accounting since 2010 and was responsible for accounting, tax and external reporting. In that role, he also oversaw investor relations and worked closely with the audit committee and board of directors. He joined Ulta Beauty in January 2005 as director of financial reporting.

Prior to joining Ulta Beauty, Settersten spent 15 years with PricewaterhouseCoopers as a certified public accountant serving in various senior manager roles in the assurance and risk management practices.

“The board and I are delighted to appoint Scott to this position which is so crucial to Ulta Beauty’s future success,” stated Eck. “During his eight years with Ulta Beauty, Scott has demonstrated excellent leadership and management capabilities. Scott is highly respected by the board and the Ulta Beauty leadership team, and has done a terrific job stepping up to lead the finance organization since taking on the CFO role last fall. Scott will be a valuable partner to me and to the next CEO of Ulta Beauty.”


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Orabrush gains distribution at Target

BY Antoinette Alexander

PROVO, Utah — Oral care company Orabrush has announced Target as the most recent retailer to carry its patented tongue cleaner and tongue foam nationwide. Orabrush’s oral care products are sold in more than 30,000 retail stores worldwide.

Orabrush’s tongue cleaner features individual, ultra-soft bristles that are designed to reach deep into the uneven crevices of the tongue to loosen bad-breath-causing bacteria, as well as a scraper that removes the bacteria and residue from the tongue.

Designed to complement the cleaner and maximize cleaning, the Orabrush tongue foam is armed with seven all-natural enzymes that are designed to eliminate the bacteria responsible for bad breath while strengthening the mouth’s natural defenses.

“To have one of the nation’s leading retailers on board is a huge milestone for Orabrush,” stated Jeff Davis, CEO of Orabrush. “Together, the Orabrush tongue cleaner and tongue foam form the world’s best bad breath-busting system, and with this expanded retail presence, we have further cemented our pole position as the world’s No. 1 tongue cleaner.”

Orabrush’s line of oral care products has achieved national distribution thanks to the company’s “reverse marketing model” on YouTube, which delivers high levels of awareness online to drive retail sales. With more than 50 million views, Orabrush became one of the top subscribed sponsor channels on YouTube, just behind brands like Apple and Old Spice.
 

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