Dove, Kellogg and Vaseline take home Effies
NEW YORK On Friday, Ogilvy & Mather’s “Pro-Age” Dove campaign (Unilever) won a silver award and Kellogg’s Special K’s “Drop a Jean Size Challenge” took the bronze at the inaugural World Effie Festival in Singapore, an awards ceremony for global excellence in advertising.
Vaseline (Unilever) was the big winner of the night, taking home the gold Global Effie Award for the “Keeping Skin Amazing” campaign.
“This year, the Global Effie is receiving special recognition by being awarded at the World Effie Festival, in front of a truly global audience,” said the executive director of the Effie Awards, Mary Lee Keane, in the awards announcement.
In order to win the year’s Global Effie, individual brand campaigns are required to run in at least four countries in two or more worldwide regions in the last three years.
The World Effie Festival was created to recognize strong ideas in marketing and advertising. This was the first time the award was presented outside of the United States since the start of the Effies five years ago.
Revlon’s 2007 performance best in years
NEW YORK Increased sales, restructuring efforts and cost control helped improve financial performance in 2007, according to Revlon president and chief executive officer David Kennedy.
“We are executing our strategy and our financial results in 2007 were our best in many years. We generated $224.5 million in adjusted EBITDA and our negative free cash flow was $13.8 million,” stated Kennedy.
For full year 2007, sales rose 5.2 percent to $1.4 billion compared with $1.3 billion in the year-ago period. Net sales for the full year 2006 were reduced by $19.7 million from Vital Radiance, the discontinued cosmetics line geared toward women aged 50 and older.
In the United States, sales for the year rose 5.1 percent to $804.2 million, compared with sales of $764.9 million in the year-ago period. Net sales in the United States for full year 2006 were reduced by $20.2 million from Vital Radiance.
Net loss for the year narrowed to $16.1 million, or 3 cents per share, compared with a net loss of $251.3 million, or 60 cents per share, in the year-ago period.
For the fourth quarter, the company swung to a profit. Net income totaled $40.8 million, or 8 cents per share, compared with a net loss of $5.5 million, or 1 cent per share, in the year-ago period. The current fourth quarter included restructuring expenses of $0.4 million. Last year’s quarter was unfavorably impacted by $20.8 million in restructuring and Vital Radiance-related expenses.
For 2008, the company is planning to introduce a new line up of products for Revlon and Almay color cosmetics.
FTC chairman to move to P&G
WASHINGTON Federal Trade Commission chairman Deborah Platt Majoras will become general counsel of Procter & Gamble, the FTC and P&G announced on Thursday.
The vacated position will likely be filled by William Kovacic, one of the two remaining Republicans on the commission, which also has one Democrat and one independent.
Before heading the FTC, Majoras was principal deputy assistant attorney general of the Department of Justice’s Antitrust Division and prior to her government service, was an antitrust partner with law firm Jones Day.
After nearly four years at the FTC, Majoras will begin work on June 1 as P&G’s vice president and general counsel based in Cincinnati, said company spokeswoman Robyn Schroeder.