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Dove intros dark chocolate and peanut butter Promises

BY David Salazar

HACKETTSTOWN, N.J. — Mars Chocolate North America’s Dove Chocolate brand announced a new addition recently. The brand is introducing peanut butter and dark chocolate Promises, which blends Dove dark chocolate and peanut butter crème, nationwide.

With peanut butter making up one of the chocolate category’s largest segments, Dove said its experts saw an opportunity to bring consumers a new spin on the classic pairing.

"At Dove Chocolate, we're always challenging ourselves to find new ways to satisfy our fans' palettes," Dove Chocolate brand director Kerry Cavanaugh said. "After the success we saw with the launch of Dove Peanut Butter & Milk Chocolate Promises, we were confident fans would fall in love with the peanut butter pairing in our signature silky smooth dark chocolate variety."

The Promises are available in 7.94-oz. laydown bags for a suggested retail price of $4.09 to $4.79 and joins the existing dark chocolate line-up that includes: almond, sea salt and caramel; mint chocolate swirl; and mocha latte swirl. Dove Chocolate Promises also are available in milk chocolate flavors, including caramel and peanut butter.

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HRG relays fresh produce growth on United Fresh Market Expo panel

BY Michael Johnsen

WAUKESHA, Wis. — Angela Pinkstaff, Hamacher Resource Group director of business development, will participate on the panel, “Fresh Convenience Platforms to Meet Consumer Demands,” at the United Fresh Market Expo on June 14. Pinkstaff will join Jeff Lenard from the National Association of Convenience Stores, and Meg Burritt from Blue Apron, for a session reviewing how fresh produce/foods are expanding within the drug sector.

“As the self-care movement continues to grow, drug stores and pharmacists are playing an increasingly larger role in their patients’ wellness,” Pinkstaff said. “In order to truly influence better health outcomes, they need to have a holistic view that includes diet and nutrition. While chain drug stores have been offering fresh produce to varying degrees the past few years, they could still do more to make the connection between healthy eating and healthy living.”

Prior to joining HRG in 2013, Pinkstaff spent nearly 10 years in the natural products channel, managing national retail accounts for two manufacturers. Earlier this year she attended Natural Products Expo West and saw how the market has expanded, largely driven by consumers who have greater awareness and commitment to choosing naturally-derived foods, beverages and supplements.

 

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Argo Tea launches 3-pronged National Iced Tea Month initaitive

BY DSN STAFF

CHICAGO — Argo Tea on Monday announced its latest initiative, its first national promotional collaboration with Walgreens, in honor of National Iced Tea Month.

The multi-part initiative includes in-store Walgreens-exclusive consumer sweepstakes, a ChariTEA donation to cancer nonprofit Stupid Cancer and a digital media campaign to promote the National Iced Tea Month campaign.

From June 4 to June 24, three flavors of Argo Tea — Carolina Honey, Green Tea Ginger Twist and Hibiscus Tea Sangria — will be featured on display at Walgreens nationwide in honor of National Iced Tea Month. During this time, Argo Tea will donate 10% of profits from their bottled teas sold at Walgreens to Stupid Cancer.”

“For years, Argo Tea has donated to nonprofits through our ChariTEA program at Argo Tea cafés across the country,” Argo Tea VP marketing Mike Ginal said.
“With National Iced Tea Month as the backdrop, we are proud to be taking the concept to Walgreens to help support a charity that’s important to them. We are incredibly impressed with the work that Stupid Cancer is doing to make a difference in the lives of those affected by young adult cancer and couldn’t be prouder to help support the movement.”

Argo also is offering a sweepstakes for Walgreens shoppers to win an Argo Tea-branded cooler. Between June 1 and July 15, customers who buy three bottles of Argo Tea at Walgreens can text ARGO to 35227 and upload their receipt for a chance to win one of 1,000 coolers being given away.

The National Iced Tea month collaboration will be enhanced with a digital marketing campaign comprised of email marketing, social media and paid digital media to drive awareness of Stupid Cancer, the ChariTEA program with Walgreens and the national consumer sweepstakes, the company said.

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