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Dove introduces chocolate swirl line, updates large bar packaging

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Chocolate North America is breathing new life into its Dove chocolate brand with new product innovations.

Dove is introducing two new sophisticated and delicious flavor combinations: raspberry and dark chocolate swirl, and white and milk chocolate swirl. Dove’s chocolate swirl line will be supported with a new marketing campaign, which includes print and TV advertisements, the company said.

Dove also has overhauled the packaging for its large bars that includes a redesigned mold and improved packaging and graphics. Dove large bars are available for $1.99 in such varieties as milk chocolate, dark chocolate, milk chocolate with almond, dark chocolate with almond and 71% cacao dark chocolate. The new raspberry and dark chocolate swirl and white and milk chocolate swirl varieties also will be available in the large bar size, as well as in lay-down bags for $4.49.

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Chew on this: Trident’s offering free NYC cab rides

BY Allison Cerra

NEW YORK Trident gum is offering New Yorkers free cab rides in line with the launch of its newest Trident Layers gum flavor: cool mint and melon fresco.

The one-day promotion, which will be held on Oct. 21 from 6:30 a.m. to 2:30 p.m., will allow people to hail taxis from a special stand in Manhattan’s Times Square, where they can pay for their cab ride with packs of Trident Layers.

Trident also will host other promotional activities while New Yorkers wait for their cab rides.

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Majority of Americans concerned about food prices, poll finds

BY Allison Cerra

NEW YORK A new poll conducted by the Financial Times and Harris Poll found that worry over rising food prices increasingly has become a concern among Americans.

This FT/Harris poll, conducted online by Harris Interactive, surveyed 1,002 U.S. adults ages 16 years to 64 years — in addition to adults in France, Italy, Germany, Great Britain and Spain, five of the largest European countries — between Sept. 15 and 21, and found that 58% of U.S. respondents are somewhat more concerned or much more concerned about the price of food. The survey also found that only a small minority in the United States (and Europe) believed higher demand from China, India and other emerging countries is the main culprit.

Overall, the poll found, respondents have become more concerned about the price of food since the global financial crisis.

According to a recent Financial Times article, worries about rising food prices have been driven by the soaring prices of wheat, barley and corn, following poor harvest in Russia, Ukraine, northern Europe and Canada because of adverse weather. The surge has accelerated, with corn prices up 13.5% and wheat up by more than 10%, after the U.S. government warned of “dramatically” lower supplies.

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