Dove-ing in to a classic
HACKETTSTOWN, N.J. — Mars is extending its popular Dove brand with its new chocolate-covered raisins and peanuts mix. Dove’s new spin on the classic combination of taste and textures will hit retail shelves in April and is packaged in a standup pouch designed to enhance shelf presence.
The “hand-to-mouth” candy segment increasingly is popular with consumers. With $1.6 billion in sales annually, according to Mars, unwrapped bite-sized candy is emerging as a growth segment for manufacturers and retailers.
New Dove chocolate-covered raisins and peanuts will retail for $3.49 for a 5-oz. bag.
Bar sales show slower growth
After strong growth, the cereal/granola bar category is showing slower growth. A report on “Food Bars in the U.S.” by Packaged Facts estimated U.S. sales of cereal/granola bars at $3.1 billion in 2011, with flat sales for the overall category, despite some growth in premium granola bars. Experian Simmons data showed that 40% of adults use cereal/granola bar products overall, said David Sprinkle, research director at Packaged Facts.
The article above is part of the DSN Category Review Series. For the complete Snack Bars Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Consumables, 2/27/12
SUPPLIER NEWS — Jelly Belly is expanding its Chocolate Dips line to include a new sweet flavor. The company said its strawberry flavor will be available in a 2.8-oz. bag. The family of Jelly Bean Chocolate Dips also includes coconut, mint, orange, raspberry and Very Cherry flavors.
In an effort to call out its lineup of heart-healthy cereals, Kellogg announced it will add a new front-of-pack label to nine brands. The company said the “Kellogg’s Heart Healthy Selection” logo will appear on such cereal varieties as Raisin Bran, All Bran, Smart Start and Kellogg’s FiberPlus to remind consumers they have a choice when it comes to eating for their heart.
Select 55 is rolling out the new Select 55 Little Lights line, which includes sleek 8-oz., 35-calorie cans available in 12-packs, as well as 7-oz., 32-calorie clear glass bottles available in six-packs.
“These new sizes for Select 55 provide more options for adults who want to enjoy a great beer with few calories,” said Ryan Moore, senior director at Select 55. “We first introduced Select 55 to provide beer drinkers a premium, lighter light beer option. As our drinkers have evolved, we saw an opportunity in the marketplace and developed ‘Little Lights’ to meet it. We think Select 55 drinkers will find them to be a great option for times when a smaller size is ideal.”