BEAUTY CARE

Dove gets its hands dirty with new Dove Men+Care line

BY Antoinette Alexander

NEW YORK Unilever’s Dove brand is diving into the men’s grooming segment with its new Dove Men+Care collection available at retail in December.

Built on the Dove brand’s heritage in cleansing, moisturizing and care, the new line offers cleansing combined with Dove moisturizers for total skin comfort.

The collection includes body and face wash in three variants:

  • Clean comfort, which is a cleansing gel that rinses off easily with a mild formula
  • Extra fresh, which is a cleansing gel that rinses off easily with a touch of menthol for a cooling sensation
  • Deep clean, which is deep cleansing gel that rinses off easily with purifying grains

There’s also a body and face bar, in extra fresh and deep clean variants, and an active clean shower tool.

The body and face wash has a suggested retail price of $4.99 each, and the body and face bar has a suggested retail price of $3.19 (two bars) and $7.49 (six bars). The active clean shower tool has a suggested retail price of $3.99.

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BEAUTY CARE

New beauty collections draw eyes, sales at mass

BY Antoinette Alexander

Judging by some of the launches for early 2010, cosmetics manufacturers are going for glitz and glamour, with vibrant sapphires, violets, turquoise and more.

The new eye-catching collections, coupled with increased efforts to beautify beauty departments at mass, bode well for shoppers looking to trim spending by purchasing beauty at mass. Recent research by Kline & Co. stated that “around the world, chain drug stores have dramatically increased floor and shelf space for beauty products, and introduced a more posh shopping environment that mimics the feel and service levels of specialty or department stores, but with the convenience of drug stores, to lure customers. This has helped spur growth of 5.4% through the channel, still ahead of the market’s overall 4.7% growth.”

One such manufacturer looking to bring top runway beauty looks to mass is Maybelline New York with its new Eye Studio collection, which hits the shelves in January. Eye Studio features exclusive first-to-market formulas, statement-making shades and on-trend packaging.

For eyes, there are two new shadows, gel eyeliner and mascara in four different formulas. Color Plush silk eye shadows mark the first at mass to use wet technology for high color. Color Pearls marbleized eye shadow is the first dual marbleized shadow on the beauty aisle, and it combines concentrated pigments with uncrushed swirls of pearl for a shimmer effect. There’s also new Shine Sensational lip gloss, Instant Age Rewind products and Lash Stiletto voluptuous mascara.

Meanwhile, Coty Inc.’s Rimmel London is celebrating 2010—which marks the makeup brand’s 10th year in the United States—with its biggest spring launch comprised of seven new products that are expected to be in full distribution by March.

To give eyes a pop of color, there’s the new Mono eye shadow in six new glam shades: Glam Ice, Spicy Bronze, Posh Peacock, Night Jewel, Royal Violet and Celestial Sapphire. Additional new Rimmel products for 2010 include Max Volume Flash mascara, Moisture Renew lip color, Royal Gloss delicious lip gloss, Blendable blush, and Blendable blush and highlighter, and Lasting Finish Pro nail enamel.

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Beauty360 POPs with lash exclusive

BY DSN STAFF

NEW YORK —POP Beauty has announced the opening of Get Lashed! Lash Shops exclusively at CVS’ Beauty360 stores. To celebrate the launch, POP Beauty held a press event in Manhattan in December 2009.

The Get Lashed! Lash Shops are staffed with a lash consultant for personalized application. There are 15 lash looks to choose from, including:

Dressed Up lashes ($10): “Ooh la la” looks ranging from Darling, which adds thickness and lusciousness, to Diva, which is ultra-flattering, long and jet black. Individual lashes also can be purchased to build up a look gradually and for the exact eye enhancement.

Icon lashes ($12): Super sultry looks ranging from Liza, which releases your inner showgirl, to Twiggy, the ultimate fashionista ’60s lash flash, to Brigitte, which takes you from St. Tropez to Bardot.

Fantasy lashes ($15): This collection includes Wonderland, which has a touch of whimsy and pink feathers; Fantasia, with light-catching sparklers; and Rhapsody, tipped with black plumes.

There currently are five Beauty360 stores in operation in Mission Viejo, Calif.; Palos Verdes, Calif.; Ridgefield, Conn.; Washington, D.C.; and, most recently, in Yorba Linda, Calif.

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