Dove gears up for football season
HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York’s Times Square on Monday to kick off the 2010 NFL season.
The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.
"Dove chocolate is the perfect everyday pleasure any time you need to unwind, celebrate or just enjoy the moment," said Debra Sandler, chief consumer officer at Mars Chocolate North America. "As a proud official sponsor of the NFL, we want to show the estimated 90 million women who will participate in football season that Dove chocolate is one of the sweetest ways to celebrate the perfect play or just enjoy the day."
In related news, the chocolate brand also has launched advertisements showing women enjoying "me time" with Dove.
Reckitt Benckiser expands PowerRBrands with new campaign
PARSIPPANY, N.J. One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday the official launch of its corresponding advertising/marketing campaign.
The campaign, which is aimed at 18- to 30-year-olds, aims to show how the company operates and what makes its stand out among other fast-moving consumer goods companies, Reckitt Benckiser said. As previously reported by Drug Store News, RB developed social media game PoweRBrands, which is to designed to mirror the real-life experience of being a marketing executive for its users.
Andraea Dawson-Shepherd, RB’s global communications director, said: "Over the last two to three years, we have been placing increasing emphasis on recruiting top talent and have developed a series of initiatives to reach out to gifted students and people early on in their career. The game is the logical ‘next step’ in building a strong online presence, and it’s totally in keeping with our commitment to continuing innovation."
Lunchables continues food evolution with new varieties
MADISON, Wis. Lunchables is getting more wholesome with new varieties that aim to keep kids healthy.
The line expansion includes the introduction of two new varieties: chicken strips made with 100% white meat chicken, and chicken and American sub sandwich, which features rotisserie seasoned chicken and bread made with 8 g of whole grain. Both products are good sources of protein and calcium and join the Lunchables-with-water roster introduced last year that offers quality meats, cheeses and spring water, the company said.
To continue to offer parents a full range of products that meet all of their needs, over the last 10 years, the Lunchables lunch combinations line has been extensively revamped. This evolution has resulted in a 24% reduction in sodium, a 22% reduction in fat and a 21% decrease in calories across the portfolio.
"We’re always looking for ways to make our products better," said Darin Dugan, senior director of marketing at Lunchables. "As a result, we constantly evaluate the nutritional profile of our food and have worked hard to improve it by adding whole grains, spring water and fruit options. We’ve also removed ingredients like high fructose corn syrup from our crackers."
The complete line of Lunchables lunch combinations with water, which are available in the refrigerated section of grocery stores, retail for $3.49.