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Dove Deodorant partners with stylist Erin Walsh

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Deodorant has teamed up with fashion stylist, Erin Walsh, to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.

In celebration, Dove is challenging women across the United States to ditch their sleeves for the chance to win a trip to New York City Fashion Week and VIP styling session with Walsh.

When shaving, 36% of what is removed is skin, which can lead to visible irritation and uncomfortable sensitivity. Dove Advanced Care, an anti-perspirant/deodorant with NutriumMoisture, is clinically proven to reduce irritation from shaving, the company stated. The moisturizing formula also offers 48-hours of odor and wetness protection.

"The Dove brand is committed to creating products that deliver genuine improvement and help women build confidence with excellent care," said Matthew McCarthy, senior director of deodorants/antiperspirants at Unilever. "We are doing that in the deodorant category by offering product innovations that provide odor and wetness protection — plus essential skin care."

There are several ways to get involved in the nationwide Sleeveless Challenge:

  • Women can enter to win a trip to New York City by sharing a picture or writing a product review at Dove.com/SleevelessSummer;
  • Join the sleeveless celebration in New York City's Times Square on July 23, where women will be invited to walk a runway and raise their arms in confidence; and
  • Sleeveless-inspired prizes will be awarded when photos on Twitter or Instagram are shared using #SleevelessSummerSweeps.

Dove Advanced Care Anti-Perspirant/Deodorant is available in 11 Dove scents and two different moisturizing formulations to address individual skin care needs. The full line of products can be purchased at mass, food and drug retailers nationwide for a suggested retail price of $4.99.
 

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L’Oréal USA, FTC reach agreement on ad claims

BY Antoinette Alexander

NEW YORK — L'Oréal USA announced that it has reached an agreement with the Federal Trade Commission, ending an inquiry regarding certain advertising claims that were discontinued some time ago.

The proposed agreement imposes no monetary penalties and states that L'Oréal USA does not admit any improper advertising practices. The agreement is subject to a 30-day public comment period and final approval by the Commission.

In response to the agreement L'Oréal USA chief communications officer Kristina Schake stated, "L'Oréal USA's recent agreement with the Federal Trade Commission dealt with a limited number of advertising claims the company made for two of its many skincare product lines: Youth Code from the L'Oréal Paris brand and Genifique from the Lancôme brand. The claims at issue in this agreement have not been used for some time now, as the company constantly refreshes its advertising. The safety, quality and effectiveness of the company's products were never in question. Going forward, L'Oréal USA will continue to serve its customers through industry-leading research, scientific innovation and responsible advertising as it has for the last 60 years."
 

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CVS/pharmacy announces launch of new Gold Emblem Abound line of snacks

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

 

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

"We are excited and very proud to introduce the Gold Emblem Abound brand of healthier snacks and grocery items to our customers. We developed the line to taste great and help people on their path to better health," stated George Coleman, VP merchandising, store brands and quality assurance, CVS/pharmacy. "We are confident that our customers will love the products as much as we do."

Gold Emblem Abound offers customers a range of snacks including, snack bars, trail mixes, dried fruit, popcorn and rice chips. Each product in the line is free of artificial flavors and preservatives and contains no trans fats. In addition, Gold Emblem Abound includes products that are gluten-free certified, sodium-free, cholesterol-free and contain sources of protein, fiber, omega-3s, probiotic cultures and potassium.

Nutritional benefits are clearly identified on the bright green packaging. Prices range from $2.19 to $10.99.

In addition to the new product line, CVS/pharmacy also is kicking-off an in-store tagging program called Fit Choices, which takes the guesswork out of finding healthier options throughout the consumables department. The new Fit Choices tags guide shoppers in their selection of edible products and allow customers to find items that suit their individual dietary needs, focused around four categories: "Heart Healthy," "Sugar Free," "Gluten Free" and "Organic."

Store items that meet strict nutritional guidelines will be marked on-shelf with one of the four Fit Choices tags. Products tagged as "rganic" will contain at least 95% organically-produced ingredients and carry the USDA Organic seal on packaging, while items low in saturated fat and cholesterol will be listed as "Heart Healthy," as these items may reduce the risk of heart disease. Brightly colored signage highlights the ease of making healthier food choices at CVS/pharmacy drugstores nationwide, and allows shoppers to select the appropriate item without having to decipher complex labels.

This new effort complements the recent announcement that CVS/pharmacy will stop selling cigarettes and other tobacco products in its stores this fall, further demonstrating the company's commitment to helping people on their path to better health.

 

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