BEAUTY CARE

Dove debuts go fresh products in three fragrances

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Dove has introduced a new collection of products, dubbed go fresh, geared toward 20-something women.

The Dove go fresh collection includes deodorants, matching body mists, body wash, beauty bar, hand and body lotion, shampoos and conditioners. The products are available in three fragrances—Refreshing, which is waterlily and mint; Energizing, which is grapefruit and lemongrass; and Cooling, which is cucumber and green tea.

The Dove go fresh Body Mist is a first for the brand. It provides a light burst of long-lasting freshness with a hint of Dove moisturizer. It is located in the antiperspirant/deodorant aisle, according to Unilever.

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Revlon hires Westman as global artistic director

BY Antoinette Alexander

NEW YORK Revlon has signed makeup artist Gucci Westman to serve as global artistic director, providing Revlon with expertise on new products, shade development and working on set with Revlon’s global brand ambassadors.

“Gucci brings tremendous talent and insight on trends in makeup and fashion to Revlon. We are looking forward to working closely with her,” stated David Kennedy, Revlon’s president and chief executive officer.

In addition to ongoing brand development, Westman will be involved in Revlon’s philanthropic activities. To date, the beauty company has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“I am excited to join the Revlon family,” stated Westman, who is married to Rag & Bone designer David Neville. “Revlon is a leader in bringing innovation and on-trend products reflecting modern glamour to women around the world. I am also very proud to work with a company that has done so much for the advancement of women’s health and, in particular, in fighting women’s cancers.”

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Walgreens adds c.booth products to its offerings

BY Antoinette Alexander

DEERFIELD, Ill. Walgreens is bolstering its bath and body offerings with the addition of c.booth bath and body products by skin care innovator Colleen Booth-Rothschild.

The collection, found at any of the retailer’s 6,000-plus doors nationwide, includes bath soaks, body lotions, hand creams and body scrub.

Specific products in the line include Limoncello Body Cream, Brazilian Nut Dry Oil Spray, Lemon Sugar 4-in-1 Multi-Action Body Lotion and Breathe Easy Body Wash. The products retail for between $5.99 and $9.99.

As previously reported by Drug Store News, Rite Aid recently launched the c.booth derma skin care line at its stores. According to president and chief executive and industry veteran Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

The c.booth derma skin care line is comprised of three sub-brands: derma M-36 for mature skin, derma C-24 for all skin types and derma P-17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

Rite Aid also carries c.booth Skin Below The Chin, a therapeutic collection created for the entire body—below the chin.

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