Dove creates online series about teens and real beauty
GREENWICH, Conn. Unilever’s Dove is challenging the stereotypical views of beauty with a new online series designed to give teens a “reality check” about factors impacting their self-esteem.
Through its Dove Campaign for Real Beauty, the brand has created Dove Reality Diaries that will follow four real girls as they share their personal struggles with self-esteem issues including beauty, boys and body image. According to the company, the series promises to be a revealing first-hand account of the day-to-day challenges teens face in an era where magazine covers are airbrushed and plastic surgery is mainstream.
The six-week online “reality show” can be found at www.doverealitydiaries.com. Blog entries and confessional video diaries will document the girls’ progress. The site also will feature live chats with the four girls and two “talk back” workshops hosted by self-esteem expert and global ambassador for the Dove Self-Esteem Fund Jessica Weiner. In front of a live teen audience, Weiner will help the girls tackle scenarios that can challenge a young woman’s self-esteem and offer tools on how to better handle these situations.
Frida Kahlo skin care line now available from Natural Skin Care
NEW YORK Natural Skin Care has launched the Frida Kahlo skin care line and opened its first retail space in Staten Island, N.Y., to showcase the new line of 100 percent natural skin care products.
The store, called Frida Store, is to be followed with a second location in Miami’s Bay Harbor Islands. The second location is slated to open in February.
The Frida Kahlo skin care line and retail store are the brainchild of Venezuelan-born aromatherapist, holistic cosmetologist and Naturals Skin Care chief executive officer Antonio Sciortino. Last year, Sciortino and partners met with the Kahlo family in Mexico to acquire the rights to the name and likeness of the painter and activist for their skin care line.
“Reading her letters was a life-changing experience for me. She was very much into aromatherapy herself, mixing and creating her own makeup and lotions,” stated Sciortino.
Using such natural essentials as rosemary, bergamot and aphrodesia oils, Sciortino created a line of more than 30 products, including the signature Omega-3 Collection, which consists of hand and body lotions, shower gels and anti-aging and anti-wrinkle face creams.
Colorlab cosmetics debuts at Macy’s
CHICAGO The Macy’s store here at State Street has become the first department store in the country to sell Colorlab Custom Cosmetics, which enables makeup artists to create custom blended makeup for beauty shoppers, according to local news reports.
The Rockford, Ill.-based company, founded In 1996 by makeup artist and cosmetic industry veteran Mary Swaab, previously sold its custom blended makeup at Selfridges in London, Galleries Lafayette in Paris and a department store in Mexico City.
The Macy’s opening is the first of a three-year deal with the department store chain. A second location is expected to be a Colorlab boutique that will open in December in the Lincoln Park area. The agreement with Macy’s is expected to spread the Colorlab name nationwide within Macy’s stores in such places as Los Angeles, Las Vegas and San Francisco, according to published reports.