BEAUTY CARE

Dove celebrates manhood during NCAA tourney

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.

The multiyear commitment includes Unilever’s full portfolio of men’s and women’s personal care brands, with exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 men’s and women’s sports, as well as integrated marketing opportunities, retail and print promotions, and online and television advertising.

The sponsorship will come to life during the NCAA men’s basketball tournament across major retailers nationwide with in-store displays and merchandising starting this month, and culminating with Final Four Weekend in April.

Unilever will spotlight the entire line of Dove Men+Care male grooming products, as well as the newest products, as a partner of the NCAA Division I Men¹s Basketball Championship. Under the partnership, a new series of "Journey to Comfort" videos will be shown throughout NCAA March Madness programming and at DoveMenCare.com. In the series, such iconic NCAA personalities as Earvin "Magic" Johnson, Georgetown head coach John Thompson III and famed Duke point guard Bobby Hurley will reveal the personal milestones that helped them become comfortable in their own skin.

The new Dove Men+Care antiperspirants and deodorants specifically are designed to be tough on sweat, not on skin, according to Unilever. The new collection is formulated to provide total underarm care for men by fighting skin irritation and providing 48-hour protection.

Joining the Men+Care body and face wash line is the new Sensitive Clean body and face wash, which is clinically designed to fight dryness. The formula is hypoallergenic and created without dyes and fragrances for men who prefer a mild, unscented body and face wash, the company stated. In addition, the pH neutral formula promises a gentle, comfortable clean for men prone to skin irritations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Mr. Bubble introduces new body washes for kids

BY Antoinette Alexander

CHASKA, Minn. — Mr. Bubble, which was acquired by The Village Co. in 2008, is broadening its portfolio with two new products for children: Mr. Bubble original bubble body wash and extra gentle body wash. Both formulas feature newly redesigned packaging, showcasing the new Mr. Bubble character.

The new body washes are made with aloe and shea butter to moisturize and are tear-free formulas. Both body washes are hypoallergenic, dermatologist-tested and pediatrician-tested for a gentle clean. The extra gentle body wash is dye-free and fragrance-free for extra-sensitive skin.

The new products are slated to hit stores this spring and are available in 16-oz. bottles for a suggested retail price of $2.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Sally Hershberger Professional Hair Care expands lineup

BY Antoinette Alexander

NEW YORK — Sally Hershberger Professional Hair Care has announced the launch of two new products: Plump Up and Major Body.

Plump Up is a heat-activated thickening mist for fuller style. The daily restorative thickening mist promises to provide hair with fullness and nourishment. According to the company, the formula improves the texture and condition of the hair the more you use it and is light enough to be layered with other products without leaving a heavy residue. The suggested retail price for Plump Up is $12.50, and it is available at Ulta locations nationwide, as well as Duane Reade and Ricky’s NYC locations.

Major Body is a dry volumizing hairspray with patented touch-activated technology that allows you to control, build and shape full-bodied style with your fingertips, the manufacturer stated. The water-free, quick-dry formula leaves hair flexible, without the crunchy texture, added weight or residue. The SRP is $12.50, and the product is available at Ulta locations nationwide and at Duane Reade.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES