Dove celebrates launch of body wash collection with Close-Up Challenge
ENGLEWOOD, N.J. — Unilever’s Dove celebrated the launch of its new Dove VisibleCare body wash collection with a contest that gave one woman the opportunity to get a taste of what celebrities experience on ABC’s "Dancing with the Stars."
Kristi Herman, of Jersey City, N.J., was selected from the nearly 1,500 women who entered the Dove Close-Up Challenge and received a week of professional dance training.
She will have the spotlight moment when she shows off her new moves in a Dove-sponsored spot airing in a commercial break during the season finale of "Dancing with the Stars" on May 23.
To prepare, she received an all-expense paid trip to Los Angeles. ABC’s "Dancing with the Stars" season 10 professional dancer Damian Whitewood spent five days training Herman and teaching her the cha cha cha they perform together in the upcoming TV debut. Her week of preparation also included a photo shoot, wardrobe fittings and spa treatments.
The new Dove VisibleCare body wash is specially designed to give women visibly more beautiful skin in one week. When used daily, the formula improves the look of skin making it softer and smoother, according to the manufacturer. The collection is available in two variants: softening and renewing.
Schick Intuition Naturals line asks consumers to get a handle on shaving
SHELTON, Conn. — Energizer Personal Care’s Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.
For the past three years, Schick Intuition has released summer handles with designs that add a splash of fun to the consumers’ shower experience. For 2012, Framel has created three fashion-forward design options.
"We really wanted our loyal consumers to have a say in what the design of our limited-edition handle would be," stated Chit Itchon, senior brand manager of Schick Intuition. "Kelly created great designs for us, and we are excited to see how the consumers vote."
Starting now through May 26, consumers can visit the Schick Intuition Facebook page and view the three original designs by Framel. After "liking" the page, consumers can select their choice for next year’s handle.
Consumers also can enter the Schick Intuition Summer Essentials Sweepstakes. Three winners will receive The Glamourai’s top five summer essentials, which include sunglasses, a beach tote and the new Schick Intuition Naturals razor.
OPI unveils Miss Universe Collection
LOS ANGELES — OPI Products has inked a deal with the Miss Universe Organization to launch the Miss Universe Collection, with colors to be revealed June 14 in Las Vegas at a special event surrounding the 2011 Miss USA Pageant.
The reigning Miss USA, Rima Fakih; Miss Universe, Ximena Navarrete; and the Miss USA contestants will help OPI unveil the Miss Universe Collection at a private reception at Color, A Salon by Michael Boychuck at Planet Hollywood Resort & Casino in Las Vegas.
The Miss Universe Collection by OPI, featuring four new lacquers, will be available in September.
"This collection embodies the pageant’s femininity, grace and glamour, with a real sense of fun shown through these shades," stated Suzi Weiss-Fischmann, OPI EVP and artistic director. "There is no better place to unveil the Miss Universe Collection than in The City of Lights."
In addition to launching the collection, Weiss-Fischmann will be a Miss USA Pageant judge on the live telecast scheduled for June 19 at 9 p.m. Eastern Time on NBC from the Planet Hollywood Resort & Casino in Las Vegas. The winner of Miss USA will go on to compete in the Miss Universe competition on Sept. 12 in Sao Paulo, Brazil.