BEAUTY CARE

Dove celebrates 60th anniversary with limited-edition bar and video

BY Brian Berk

ENGLEWOOD CLIFFS, N.J. — Unilever is celebrating the 6oth anniversary of its Dove brand with the release of a limited-edition 60th anniversary beauty bar and retrospective video as part of its Dove Celebrates 60 Years of Care campaign.

As part of its campaign, Dove will celebrate women redefining beauty during the past six decades.

"Women have always been our inspiration. Since we launched the Dove Beauty Bar in 1957, we have been wholly committed to providing superior care to all women and to showing real women and real beauty in our advertising from the start," said Nick Soukas, VP of Marketing for Dove. "Together with generations of women, Dove has helped widen the definition of beauty, but there's always more work to be done. We remain committed to redefining beauty, challenging stereotypes, and celebrating what makes women unique for the next 60 years. We hope women everywhere will continue to #RaisetheBeautyBar with us by sharing on social media how they will redefine beauty."

For a limited time in January and February, the Dove bar will be engraved with the word "Care" to symbolize the superior care Dove has provided women over the past 60 years, which will be available at drug stores.

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L’Oréal to buy three Valeant skin care brands for $1.3B

BY Brian Berk

MONTREAL, Québec, Canada — Valeant Pharmaceuticals will sell three skin care brands to L’Oréal for $1.3 billion. The brands, CeraVe, AcneFree and Ambi are expected to even further expand L’Oréal’s North American presence.

CeraVe was founded in 2005 and offers a range of advanced skincare products, specifically cleansers, moisturizers, sunscreens, healing ointments and a dedicated baby line.

AcneFree markets and distributes a full range of over-the-counter cleansers and acne treatments in the United States.

Ambi distributes skincare products formulated for the needs of multicultural consumers.

According to L’Oréal, the three brands have annualized combined revenue of approximately $168 million.

"The acquisition of CeraVe, AcneFree and Ambi strongly complement L'Oréal's brand portfolio," said Frédéric Rozé, president and CEO of L'Oréal USA. "These three brands, built on strong relationships with health professionals and widely distributed, will nearly double the revenue of our Active Cosmetics Division in the U.S. and will help us satisfy the growing demand for active skincare at accessible prices."

CeraVe, AcneFree and Ambi will become part of L'Oréal's Active Cosmetics Division, which includes brands such as La Roche-Posay, Vichy and SkinCeuticals.

"We are thrilled to add CeraVe, AcneFree and Ambi to L'Oréal's Active Cosmetics Division. These brands will deepen our relationships with health professionals and will strengthen our positions in North America in this key and fast growing market. Furthermore, we believe CeraVe has a great potential for international growth in the years to come," said Brigitte Liberman, president of L'Oréal Active Cosmetics Division.

The closing is subject to the standard regulatory approvals and other customary conditions.

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Survey: More millennials turning to retail clinics for their health needs

BY Michael Johnsen

NEW YORK — A recent Harris Poll commissioned by Nielsen that was released Thursday found that nearly one in five U.S. adults (19%) say they have visited a retail health clinic in the last 12 months, either for themselves or a member of their family.

"As the price of health care continues to rise and become more complex, Americans are increasingly seeking easier and more affordable ways to address their everyday health needs and concerns," stated Andrew Mandzy, director of strategic insights for Nielsen's Health & Wellness Growth & Strategy Practice. "Beyond just flu shots, more and more consumers are turning to in-store retail clinics for wellness management, marking a real growth opportunity for retailers."

Most commonly, Americans visit retail health clinics for some kind of treatment (e.g., allergies, colds, fever, headaches/migraines, sinus or ear infection, sore throat, rash, lice, acid reflux, etc.) (53%), followed by a flu vaccine (35%), a health screening (32%), a general health assessment (29%) or a general physical (19%).

Over half of retail health clinic users (53%) purchase a product during or after their visit, including over-the-counter medication (36%), personal care products (27%), food (24%) or household cleaning products (18%).

Those who visited a retail health clinic in the past 12 months are more likely to be:

  • Men (22% vs. 16% women);
  • 18-44 years of age (26% of 18-34 & 20% of 35-44 vs. 11% of 55-65);
  • Living in a household with children (29% vs. 13% without children);
  • Married (21% vs. 16% not married);
  • Living in an urban setting (26% vs. 16% suburban & 16% rural); and
  • Hispanic (35% vs. 18% of whites & 15% of Asians).

Millennial patients most frequently seek some type of treatment (49%) at a retail clinic, but are more likely than some older counterparts to seek general physicals (34%), health counseling (19%), and/or travel immunization shots (13%). They are also nearly twice as likely as others to purchase personal care products (49%), food (45%), and/or cleaning supplies (33%) during/after their visits.

Similarly, those in a household with children most likely seek treatment (53%), but are more likely than households without children under 18 to visit retail health clinics for general physicals (27%) and health counseling (15%). These adults are more than twice as likely to be encouraged to purchase a product (71%). Around 4 in 10 purchased over-the-counter medication (45%) and/or personal care products (40%).

Hispanic patients primarily visit health clinics for flu vaccines (45%) and general health assessments (42%). Nearly 9 in 10 (86%) say the visit encouraged a product purchase, with 55% buying over-the-counter medication and 42% purchasing personal care products.

Harris Poll surveyed 2,223 U.S. adults aged 18 and over online between Sept. 19 and Oct. 3, 2016, including 403 who sought medical attention at a retail health clinic in the last 12 months.

 

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