Doritos gears up to launch Jacked tortilla chips
AUSTIN, Texas — Doritos is rolling out a new product this month.
The latest tortilla chips, Doritos Jacked, is 40% larger in size and thickness and will be available in two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ. The item debuted at the South by Southwest Music Conference and Festival.
"The biggest Doritos tortilla chip ever deserves the biggest launch ever," Frito-Lay North America VP marketing Ram Krishnan. "Before we bring this amped up Doritos snacking experience to consumers nationwide, we wanted to take it right to our fans here at South by Southwest to try it first."
The product will be available in three sizes: a 2.62-oz. bag for a suggested retail price of $1.09; a 3.375-oz. bag for a suggested retail price of $1.49 and a 10.5-oz. for a suggested retail price of $4.29.
Green Giant launches SteamCrisp line
MINNEAPOLIS — Green Giant has introduced a new line of canned corn.
Packaged in an 11-oz. can that features vacuum-packing technology, new SteamCrisp corn is 100% natural and perfectly steam-cooked in the package and offers the same amount of corn as Green Giant’s standard can of corn with less water and less packaging.
"Green Giant has spent the last century putting nutritious vegetables on American tables, and freshness continues to be a high priority," Green Giant marketing manager Andy Kroll said. "Green Giant farmers pick SteamCrisp corn at the pinnacle of freshness, then our unique steam-canning process helps maximize flavor."
SteamCrisp will be available in the following varieties: Niblets, Extra Sweet Niblets, Niblets no salt added, white shoepeg corn, super sweet yellow and white corn, white super sweet, Mexicorn, southwestern style corn and chiptole white corn.
Executives from P&G, Macy’s nominated to serve on Kraft Foods board
NORTHFIELD, Ill. — Kraft Foods has nominated two candidates to serve on the company’s board of directors.
Terry Lundgren, Macy’s CEO, and Jorge Mesquita, Procter & Gamble’s group president of new business creation and innovation, were nominated because "each brings specific skills that will be terrific assets to our business," Kraft said. The nominations were announced as current directors Ajaypal Banga and Richard Lerner, who have served on the board since 2007 and 2005, respectively, not stand for re-election. All other members of the board, however, will stand for re-election.
Shareholders will elect 11 directors for one-year terms at the company’s annual meeting, which will take place at May 23 at the North Shore Center for the Performing Arts in Skokie, Ill.