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Doritos Dinamita makes debut

BY Allison Cerra

PLANO, Texas — A spicier version of Doritos is making its debut.

Doritos Dinamita, a tortilla chip rolled into a taquito-like shape, is aimed at consumers looking to add a touch of spice to their snacking, the company said. Initially introduced in February in select markets in the Midwest, Texas and the western United States, the new product offering will be available at Walmart locations nationwide in Chile Limon and Nacho Picoso flavors.

"We wanted to transform the bold taste of Doritos tortilla chips into a snack that captures the exciting essence of Hispanic snack foods through the shape and flavors you would find in Latin American cuisine," Frito-Lay North America VP marketing Ram Krishnan said. "The Doritos Dinamita product line truly accomplishes that, offering consumers everything they love about traditional Doritos tortilla chips, but with a spicy new twist."

The new product line will be available in a 4-oz. bag for a suggested retail price of $1.49 and a 9.25-oz. bag for a suggested retail price of $2.99.

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Low-calorie bubbles up

BY Barbara White-Sax

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

Dr Pepper Snapple Group vigorously has been promoting Dr Pepper Ten, a low-calorie soft drink targeted to men who are dissatisfied with the taste and image of diet drinks. The company also is testing 7 Up Ten, Sunkist Ten, A&W Ten, Canada Dry Ten and RC Ten in some markets.

In the no-calorie segment, Coke Zero, which also has been targeted to men, has had double-digit growth, and sales of Pepsi Max also have been strong.

John Sicher, editor and publisher of Beverage Digest, said the no- and low-calorie beverages could represent a new generation of soft drinks that may fuel the category after years of sluggish growth. Sicher believed that apart from low-calorie soft drinks that will adapt to consumers’ needs, there still are pockets of strength in the current market, such as the Mountain Dew brand.

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Truvia Baking Blend makes retail debut

BY Allison Cerra

WAYZATA, Minn. — Truvia is expanding its product line to include an item that bakes and browns like sugar.

Truvia Baking Blend, a blend of Truvia natural sweetener and sugar, touts 75% fewer calories per serving than regular sugar but has the equivalent sweetness of 3 lbs. of sugar, the company said. The product is packaged in a 1.5-lb. bag that features a closeable, easy-to-pour spout.

"The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar," Truvia global consumer products director Mark Brooks said. "With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category."

Truvia Baking Blend carries a suggested retail price of $6.99 per bag.

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