Dollar Shave Club looks to take greater share of men’s grooming space with new line
VENICE, Calif. — Dollar Shave Club, the upstart men's grooming brand that ships razors for a couple bucks a month to its members, has further expanded into the men’s grooming space with its new Boogie's by Dollar Shave Club line of hair styling products.
Since launching in March 2012, Dollar Shave Club has grown to more than 1.7 million members. The company now ships 62 million men's razor cartridges per year, and banked $65 million in revenue in fiscal year 2014.
"We like to solve problems for guys. That's how we approach everything we do. We started with the problem of expensive razors and frustrating in-store experiences, but there's just as much frustration throughout the men's grooming category," stated Michael Dubin, founder and CEO of Dollar Shave Club. "Listening to our members, we found that buying hair styling products is no exception. Many men are getting their recommendations from friends who can have completely different hair types and needs, or they have to choose from a bewildering array of in-store options. With Boogie's, we hold your hand through the entire process and make sure you're getting the right product for you."
To help members identify their perfect hair product, DSC is launching "Boogie's Match," a personalized product finder. "Boogie's Match" takes members through a series of hair-styling questions to create a recommendation detailing which Boogie's product is best for them.
All new products come with "The Boogie's Hairantee" — if the product isn't a perfect fit for the member, Dollar Shave Club will ship them a full-sized replacement option at no cost.
Boogie's style products include:
- Boogie's Bold Hair Gel ($7)
- Boogie's Casual Hair Clay ($10)
- Boogie's Dream Hair Cream ($10)
- Boogie's Smart Hair Paste ($10)
- Boogie's True Hair Fiber ($10)
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Tom’s of Maine broadens its family of products
KENNEBUNK, Maine — Natural personal care company Tom's of Maine is expanding its family of products with a new natural baby care portfolio that is free of parabens, phthalates, phenoxyenthanol and artificial ingredients.
The pediatrician-tested, hypoallergenic formulas are gentle and use only purposeful ingredients derived solely from plants and minerals, according to the company. Taking nearly three years to develop a line without the use of conventional preservatives, the new Tom's of Maine Natural Baby Care Line includes:
- Tom's of Maine Baby Shampoo & Wash: A tear-free formulat that is gentle enough for everyday use and safe for delicate skin. It comes in lightly scented and fragrance free options.
- Tom's of Maine Baby Moisturizing Lotion: It soothes delicate skin with a non-greasy formula that moisturizes after one use to keep baby's skin feeling soft, smooth and healthy. Available in lightly scented and fragrance free.
The Tom's of Maine baby bath and skin care products are now available at online retailers including Amazon.com and Walmart.com for a suggested retail price of $9.99 for the shampoo and wash (10 oz) and $10.99 for the lotion (6 oz). Product packaging is recyclable through the Tom's of Maine TerraCycle collection program, which gathers shampoo bottles as well as a wide array of oral and personal care product packaging from any brand and recycles them into useful items like picnic tables and park benches to prevent waste from reaching landfills.
The company also recently debuted its Tom's of Maine Toddler Training toothpaste to help give children ages 3 months to 24 months a healthy start with their oral care habits. This natural option has no artificial ingredients, no fluoride and no SLS with a mild, fruit flavor.
Tom's of Maine gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.