Dollar General and Kellogg’s partner on latest ‘Here’s My Story’ literacy campaign
GOODLETTSVILLE, Tenn. — In celebration of National Literacy Month in September, Dollar General and Kellogg’s are partnering on a new "Here’s My Story" campaign aimed at sharing customers’ personalized literacy and education advancements stories through programs funded by the Dollar General Literacy Foundation.
“Dollar General is excited to partner with Kellogg’s on the 'Here’s My Story' campaign this September,” stated Denine Torr, Dollar General’s senior director of community initiatives. “This collaboration highlights the inspirational stories and effects that literacy and education have in our communities for learners of all ages and hopefully encourages customers to reach their own educational goals.”
This fall, exclusive packages of Kellogg’s cereals and Cheez-It crackers will feature stories and show the positive impact literacy efforts have made to adult and youth learners.
Aimed at educating customers on the positive impact literacy and reading advancements can make in one’s life and inspiring people to continually look to learn and reach their own educational goals, the campaign also encourages customers to share their own literacy success stories on social media channels using the #DGMyStoryEntry hashtag. Kellogg’s and the Dollar General Literacy Foundation will randomly select 50 social posts using the specialized hashtag to receive a complimentary $50 Dollar General gift card in early November.
Kellogg’s is a sponsor of the Dollar General Literacy Foundation.
Daelmans stroopwafels get Dollar General distribution
NEW YORK — Stroopwafel maker Daelmans, in conjunction with the Brand Passport, is expanding its distribution. The company and its U.S. importing, distributing and brand management partner will be bringing stroopwafels to Dollar General stores.
The store will be stocking Daelmans stroopwafel's caramel jumbo duo offering in the snack aisle of roughly 13,600 stores, and the chocolate-caramel duo at the check out of 8,000 stores.
Daelman’s stroopwafels are baked with no artificial flavors, colors, preservatives or trans fats, the company said. They can be eaten straight out of the package or placed on top of a hot cup for the heat to warm the biscuit and soften the caramel. Daelmans’ distribution partners include Walgreens, Publix, 7-Eleven, Barnes & Noble Starbucks Cafes and Cost Plus World Market, as well as independent food retailers.
Kraft Heinz shuffles leadership
PITTSBURGH and CHICAGO — Kraft Heinz on Friday announced changes to its upper management, effective Oct. 1. The company has named current EVP and CFO Paulo Basilio to the position of zone president for its United States business. Succeeding Basilio as EVP and CFO will be David Knopf, currently VP and category head of the Planters business.
The company’s current COO of the U.S. business, George Zoghbi, will move into a strategic advisor role, the company said. He will work with the Kraft Heinz board, CEO Bernardo Hees and Basilio.
In his new role, Basilio, who joined the company in June 2013 as CFO, will oversee all aspects of the U.S. business. Knopf joined the company in June 2015 in connection with of the Kraft Foods-H.J. Heinz merger, initially serving as VP finance, head of global budget and business planning, zero-based budgeting and financial and strategic planning. He had previously worked at 3G Capital, where he worked on several acquisitions.