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Dole specialists visit NCRC to preview research

BY David Salazar

KANNAPOLIS, N.C. — Dole Fresh Fruit’s sales and marketing team will be taking a trip to Kannapolis, North Carolina, to see the company’s Nutrition Research Laboratory on North Carolina Research Campus.
 
The visitors will be led by Dole’s VP of nutrition research Nicholas Gillitt, who will show them around the campus and explain research in the hope that the marketing team will pass it on to consumers.
 
“Understanding the health benefits of fresh fruit and vegetables, and being able to pass that information on to customers, is a valuable tool in each Dole representative’s tool box,” Gillitt said.
 
“Dole bringing such a large contingent of sales people here to meet with Nick and so many of our other scientists is a testament to how successfully our research is advancing the understanding of how and why fruits are so beneficial to human health,” North Carolina research campus president Lynne Scott Safrit.
 
The sales and marketing team from Dole’s fresh vegetable division is set to visit the campus later this year.

 

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The Arthritis Society partners with McKesson Canada on exclusive pain management program

BY Michael Johnsen

TORONTO — The Arthritis Society has partnered with McKesson Canada's four retail banners Guardian, I.D.A., PROXIM and the Medicine Shoppe Canada pharmacies to launch an exclusive pain management program to support Canadians living with arthritis directly in their communities.
 
Designed by The Arthritis Society, the unique pain management program will be rolled out in participating pharmacies in autumn 2014 under the Diem therapeutic brand. Pharmacists who have been trained and certified under the program will be able to provide tailored health services to those living with arthritis, including osteoarthritis and rheumatoid arthritis. 
 
"Customized patient care is at the heart of the programs and services we offer," stated Jim Snowdon, Guardian pharmacist. "Thanks to this unique Diem pain management offering, Canadians living with arthritis will be able to obtain holistic therapeutic support from their neighborhood Guardian, I.D.A., PROXIM and the Medicine Shoppe pharmacist."
 
"This new initiative will make a true difference in the lives of Canadians living with arthritis by giving them increased access to professional, qualified care down the street and across the counter," added Janet Yale, president and CEO of The Arthritis Society. "By increasing the convenience and ease with which Canadians can receive specialized counsel, this program will help those with arthritis get the help they need to live with less pain and greater independence."
 
"Pharmacy in Canada is undergoing a major transformation, as provincial governments expand the scope of professional services that pharmacists can offer and shift patient care into community settings," noted Dale Weil, interim SVP retail banner management services at McKesson Canada, which operates the four retail pharmacy banners. "Through our network of 1,350 stores from coast to coast to coast, Guardian, I.D.A., PROXIM and the Medicine Shoppe pharmacists are responding to the growing needs of Canadians living with chronic disease and complex medical conditions by providing customized patient care."
 
 

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Nine-in-10 retailers utilize online marketplaces

BY Dan Berthiaume

RESEARCH TRIANGLE PARK, N.C. — Nine-in-10 retailers report selling on online marketplaces, and 64% use digital marketing. Results of a survey of more than 200 U.S. and U.K. online retailers from e-commerce provider Channel Advisor also indicated the following:

• Marketplaces: More than three-fourths of surveyed retailers (84%) are currently selling on Amazon, and more than half of retailers (63%) reported selling on eBay. Retailers said that the most challenging aspect of selling on marketplaces is maintaining competitive pricing.

• Cross-border trade: Nearly a third (30%) of retailers surveyed reported that 21-30% of their online sales come from international marketplaces. Retailers reported that global marketplaces are the number one point of sale for these international transactions. The majority of surveyed retailers (62%) think that Amazon provides the best opportunity to sell internationally.

• Digital marketing: Retailers reported that product listing ads are a top digital marketing strategy in terms of performance. Budget, confusion about options and the digital marketing landscape, and uncertain return on investment are the three most common factors preventing retailers from increasing their digital marketing spend.

• Mobile advertising: Almost half of surveyed retailers (40%) reported that 21%-30% of their current Web traffic comes from mobile devices. Most retailers (86%) think that Web traffic from mobile devices will increase over the next two years. To prepare, 75% of surveyed retailers expect to increase their mobile advertising budget in the next two years.

• Social media: Retailers’ top three business goals for social media are to increase brand awareness, reach a new generation of customers and drive conversions. Surveyed retailers said Facebook is the social platform that creates the most conversions for retailers.

“It’s critical that retailers evaluate what the rest of the industry is doing so they can stay on top of innovations,” said ChannelAdvisor CEO Scot Wingo. “Finding success in a crowded e-commerce landscape is all about being visible on multiple channels. Our survey results show that retailers are taking a multichannel approach to increase their exposure in every stage of the consumer’s path to purchase.”

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