Dole introduces fruit smoothie shakers, frozen fruit single-serve cups
WESTLAKE VILLAGE, Calif. — Dole has boosted its frozen fruit offerings.
Dole fruit smoothie shakers and Dole frozen fruit single-serve cups are designed to provide consumers with new ways to enjoy the great taste of fresh fruit right from the freezer, Dole said.
“Now more than ever consumers are looking for a variety of options that fit into a healthy diet,” Dole Packaged Foods marketing director Paul Panza said. “By developing frozen products like our fruit smoothie shakers and frozen fruit single-serve cups, that are made with real fruit and all-natural ingredients, we can give consumers new and easy ways to add fruit to their diet — with the convenience and value they have come to expect from Dole.”
Dole fruit smoothie shakers, which are available in strawberry banana, strawberry and mixed berry flavors, carry a suggested retail price of $2.19. Dole frozen fruit single-serve cups, available in strawberry, pineapple and blueberry, carry a suggested retail price of $2.49 for a pack of two 3-oz. cups of strawberries or pineapple, and $2.79 for a pack of two 3-oz. cups of blueberries.
The new products are available at select retail outlets and select Walmart stores, with a national rollout slated for April 2012.
Kraft Foods extends partnership with NASCAR, Stewart-Haas Racing
DAYTONA BEACH, Fla. — Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.
Kraft said its Oreo, Nilla and Nutter Butter brands serve as the "official cookies" of NASCAR, while its Ritz and Wheat Thins brands will serve as the "official crackers" of NASCAR. The Oreo and Ritz brands also will continue to serve as associate sponsors of Stewart-Haas Racing.
Kraft has been an official NASCAR partner since 2000.
“NASCAR has been one of our strongest strategic partnerships, and we are very pleased to continue our relationship with both the sanctioning body and with Stewart-Haas Racing,” said Michael Tilley, associate director of Kraft Foods consumer engagement. “NASCAR has been a much respected partner, aiding us in connecting with its many ardent fans across the nation. We look forward to a great year in 2012 with exciting activation plans.”
Kids, over-40 crowd drive growth
More than two-thirds of moms who participated in a recent Abbott Nutrition survey revealed they have a picky eater, and 9-out-of-10 of these moms indicated they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day. To aid moms in their pursuit of healthy eating habits and restore order to the dinner table, Abbott earlier this year launched the PediaSure Mom Brigade, a team of real mom experts with experience in children’s health and nutrition.
Good-for-you snack items for kids certainly are important to moms, as evidenced by the more than $117 million in revenue that the PediaSure brand generated in the past year, representing 17% dollar growth for the 52 weeks ended Sept. 4, according to SymphonyIRI Group across food, drug and mass (excluding Walmart).
The PediaSure Mom Brigade is designed to connect with moms, and provide tips and expert advice to help them ensure that, even with picky eaters, they are feeding their children’s potential throughout the year.
Like children’s nutrition, adult nutritional shake items also are in demand, and that heightened interest ought to continue building the category in the coming year. Abbott has been targeting the increased protein needs associated with the over-40 crowd. Clinical research showed that beginning around age 40, people can start to lose 8% of muscle mass per decade, which can lead to loss of strength and mobility.
“There are approximately 140 million Americans currently over the age of 40, … which represents a significant opportunity for our Ensure product line,” John Thomas, Abbott VP investor relations and public affairs, told analysts earlier this year.