HEALTH

Dodd calls for FDA to restrict pediatric cough-cold medicines

BY Michael Johnsen

WASHINGTON Sen. Chris Dodd, D-Conn., who is currently campaigning for president, last week added his voice in calling for the Food and Drug Administration to err on the side of caution in restricting the marketing of pediatric cough and cold medicines for use in children under the age of six.

“I write today to urge the Food and Drug Administration to take swift and comprehensive action on the recommendations of the recent joint meeting of the Nonprescription Drugs Advisory Committee and the Pediatric Advisory Committee which discussed the safety and efficacy of over-the-counter cough-and-cold products marketed for pediatric use,” Dodd wrote in a letter addressed to FDA commissioner Andrew von Eschenbach. “As the author of the Best Pharmaceuticals for Children Act, an initiative that has generated more data about the safe and effective use of medications in children than any other in history, I am deeply concerned for the safety of children using these products when their efficacy has not been adequately established and safety has been called into question.”

Safety, however, is not necessarily an issue, argued the Consumer Healthcare Products Association in the aftermath of the October FDA meeting. “The data clearly show that these medicines are very safe when used as directed and that harm to this age group [children under six], while very rare, is attributable in most cases to accidental ingestion—an issue of safekeeping that is best addressed through education,” stated Linda Suydam, CHPA president. “The split vote to make single active ingredients no longer available for use in children under six years old—if adopted by FDA, would unduly limit parents’ access to medicines that work and are safe when taken as directed,” she said. “The committee’s split majority vote on this matter clearly did not reflect a consensus of opinion, and we hope the FDA will weigh this recommendation with great caution. Adoption of this recommendation would leave parents with no over-the-counter medicinal relief when their children are suffering from cold symptoms.”

Dodd criticized the FDA for recommending that parents continue to follow the directions on their kids cough-cold medicines despite a majority vote by a pair of FDA advisory committees against marketing kids cough/cold medicines to children under six. “In response to the strong votes by the FDA’s advisory committees, officials at the FDA are quoted in press reports as merely urging parents to continue following directions on these products. I find FDA’s comments deeply troubling as it is these very directions that have been identified as misleading to parents,” Dodd wrote.

Dodd called on FDA to keep him updated on “the FDA’s plan for acting.”

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Twinlab launches liver detox formulated for athletes

BY Michael Johnsen

GRAND RAPIDS, Mich. Twinlab on Friday announced the launch of Liver D-Tox Fuel, a daily liver detoxifying formula that combines L-glutathione and alpha lipoic acid along with an exclusive Purification Matrix formula.

Designed with athletes in mind, Liver D-Tox is made with natural ingredients and contains no harsh chemicals that interfere with the natural detoxification process.

“Most people would benefit from a detoxifying product, but athletes have additional needs,” stated Thane Slagowski, Twinlab director of research and development. “Not only do they introduce more free radicals into their system through intense exercise, but the additional stresses they put on their body also increase the toxins in their system, making their liver work even harder.”

L-Glutathione and alpha lipoic acid are antioxidants that help to dissolve toxic substances and maintain healthy enzyme levels, the company stated. The Purification Matrix formula contains: kudzu (root) powder and extract, milk thistle (seed) extract (standardized to 80 percent silymarin), artichoke (aerial part) and sarsaparilla (root).

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FiveMoms.com receives Web creativity award

BY Michael Johnsen

LOS ANGELES

The centerpiece of CHPA’s Five Moms Campaign, www.FiveMoms.com, has been recognized with a Silver Award from W3 Awards in the “Best Family/Parenting” web site category last month.

Launched in May as part of the association’s larger campaign to alert parents to the dangerous trend of teens abusing cough medicine to get high, FiveMoms.com is a place parents can go to learn how to spot the warning signs, as well as what to do if they suspect their child is abusing. The site provides parents with information about cough medicine abuse, features blog entries and offers links to additional resources.

The W3 Awards is a well-regarded online awards program. Sanctioned by the International Academy of Visual Arts, the awards honor creative excellence on the web and recognize the creativity of the professionals behind the winning sites, videos and marketing programs.

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