HEALTH

DMD introduces PEPTIME energy shots

BY Michael Johnsen

INDIANAPOLIS DMD Pharmaceuticals last week announced its entry into the energy shot market with its PEPTIME Energy Shots this spring.

“In 2006, the energy drink category grew 44 percent in U.S. groceries,” stated Dave Dickey, DMD president. “And U.S. retail sales of energy drinks in 2007 totaled close to $3 billion dollars. … The iron is hot when it comes to this market, and we’re ready to prove to retailers and consumers that PEPTIME stands out from the rest of the products in this category.”

To help support the launch, advertisements promoting PEPTIME have been featured in 16 major magazines with national distribution, including Muscle and Fitness, Oxygen, Soap Opera Digest and Soap Opera Weekly, Exercise for Men Only, Men’s Exercise, Complete Woman, Exercise & Health, Jane and Maximum Fitness. In addition, DMD has sponsored the PEPTIME Girls—a team of young product representatives—who will make appearances with samples in hand at bars and concerts nationwide.

PEPTIME is available in tropical orange, cosmo berry and island lemon lime.

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New Winn Dixie software credits eligible purchases to FSA, HSA

BY Michael Johnsen

JACKSONVILLE, Fla. Winn-Dixie May 16 announced the grocery chain would employ upgraded software will make it easier for customers to credit appropriate over-the-counter and prescription medicines to their flexible-spending or health-savings accounts by identifying eligible products, charging them directly to the person’s FSA or HSA account, and then automatically subtracting that amount from the total owed for all other purchases

Formerly, customers using HSA/FSA cards to purchase these items had to pay for them at the pharmacy and then go to the regular checkout lanes to pay for the remainder of their items.

“This is all about making the shopping experience better for our customers,” stated Robin Miller, Winn-Dixie’s director of communications. “This service enhancement also provides a separate listing and total cost of qualifying purchases on the register receipt, which is helpful for many customers. We are very pleased to be able to offer this added convenience, especially in these challenging economic times.”

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Unilever touts efficacy of new appetite-suppressing milkshake

BY Alaric DeArment

GENEVA Unilever has developed a new appetite suppressant that traps the gas from food to create the feeling of satiety, the company announced Wednesday.

Research showed the suppressant, which comes in the form of a milkshake-like drink, is more effective than Unilever’s Slim-Fast drinks.

Researchers tested the drink on 24 subjects at breakfast, giving one group the new drink and the other group the regular Slim-Fast drink. Subjects given the new drink responded that they felt fuller at different intervals over the four-hour test.

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