SKILLMAN, N.J. — Oral care brand Rembrandt is turning heads with its new Intense Stain stain dissolving strips. Yep, dissolving! These strips are ideal for those who love foods that can leave surface stains — like coffee, tea and wine — but want whiter teeth. These strips promise to noticeably whiten surface stains and dissolve on the teeth in five to 10 minutes. After two weeks of use — twice daily — teeth will be noticeably whiter, and the strips also help protect against the build-up of future stains. One box contains 56 whitening strips and is priced at $24.99.
ReportersNotebook — Beauty Care, 8/6/12
SUPPLIER NEWS — La Roche-Posay has developed the new Redermic [C], an anti-wrinkle firming moisturizer that was inspired by the growing popularity of injectable filler technology. The products have a suggested retail price of $53.95 for normal/combination, $53.95 for dry, $53.95 for UV and $43.95 for eyes. The line will be offered beginning in September at select physicians’ offices and select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations.
Revlon has launched the Revlon Expression Experiment, a digital engagement platform designed to spark a social movement of makeup experimentation. Housed on an interactive Facebook hub, the new platform will provide women with monthly challenges, beginning with a “Red Lipstick Challenge.” To support participants during those challenges, Revlon will post inspirational videos, how-to video tutorials, weekly makeup tips, photos and product recommendations.
EXECUTIVE NEWS — Anti-aging skin care brand StriVectin announced that Melisse Shaban has been elevated to chairman, and JuE Wong has been appointed CEO. Wong joins StriVectin following a long career in the beauty industry. Most recently, she served as CEO of Astral Health & Beauty. Prior to Astral, Wong held senior leadership positions at ZO Skin Health by Dr. Obagi, N.V. Perricone M.D. Cosmeceuticals and Murad.
Value-added products shine
As reported by Drug Store News, toothpastes that aim to better deliver such value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.
According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).
The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.