Diet Mountain Dew takes center stage in new campaign
PURCHASE, N.Y. — Mountain Dew is putting its diet drink in the spotlight.
Featuring the tagline, "Diet Tastes Better on the Mountain," the new Diet Mountain Dew campaign debuted this week with a 30-second television spot that features two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew.
Diet Mountain Dew is celebrating its campaign with a new Facebook promotion, which invites fans to upload their best pictures to the Diet Dew Facebook page for the chance to be selected as the Diet Dew profile picture for the weekend.
"We wanted to use [creativity] that could wink at Dew’s legacy of pushing limits while showing that we understand the current lifestyles of the people who grew up with us," Mountain Dew VP marketing Brett O’Brien said. "We know that more consumers are turning to diet soft drinks, and we want them to know that with Diet Dew, they can choose diet without sacrificing taste. Plus, a lawnmower race seemed like a fun way to show that even though it’s diet, we’re still Dew."
Van’s Natural Foods introduces muffin crowns, waffle sticks
VERNON, Calif. — Van’s Natural Foods has rolled out two frozen breakfast items that aim to please the whole family.
Van’s muffin crowns and waffle sticks offer families a nutritious alternative to processed frozen breakfast items, the company said. The muffin crowns, which are 120 calories or less per serving, provide 6 g of fiber and 3 g of protein. Van’s muffin crowns are available in Triple Chocolate and Wild Blueberry flavors.
Meanwhile, the waffle sticks, which are 80 calories or less per serving, are a good source of calcium and are free of artificial colors and flavors.
New muffin crowns and waffle sticks now are available in stores for a suggested retail price of $5.49 and $3.29, respectively, with a full distribution slated for the end of the year.
Tampico rolls out single-serve option, new campaign
CHICAGO — Tampico Beverages is celebrating the launch of its citrus juice drink in a 20-oz., single-serve option.
The company said that Tampico’s new convenient packaging is ideal for on-the-go consumers.
Tampico is supporting the launch with Unique Like You, a digital/social media campaign that will run through the summer. The campaign, which targets 16 to 28 year olds, incorporates such elements as an interactive photo contest, comedic videos, online advertising and social media marketing, and radio spots, as well as community events, store visits and guerilla marketing.
"Our objective is to celebrate and link the consumer’s strong sense of individuality with the uniqueness of the individual-serving, 20-oz. Tampico product. The campaign’s name and graffiti-like graphic treatment reflect the Hispanic/multicultural lifestyle," Tampico VP marketing Marta Gerdes said. "Tampico is a brand with strong Hispanic affinity that fits the active lifestyle of our young adult consumer[s], and now allows them to choose their own flavor in a size that’s perfect for one person. It’s truly Unique Like You."