CENTER STORE

Diet Coke, Heidi Klum to deliver ‘truth’ to consumers

BY Allison Cerra

ATLANTA For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute in a national heart health awareness campaign called The Heart Truth.

 To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on Feb. 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.

Diet Coke packaging will have a new look in February. The limited-edition packaging will graphically depict one person’s journey from heart health awareness to empowerment to advocacy. The Heart Truth’s Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.

“The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers. In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation,” said William White, branded director for Diet Coke North America. “One of the tips from NHLBI is to maintain a healthy weight. Incorporating regular physical activity into your routine is an essential approach to maintaining a healthy, balanced and active lifestyle. And with no calories and great taste, Diet Coke is not only an excellent choice for managing calorie intake, it also provides refreshment and hydration that helps our consumers be their best throughout the day.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

NRF: Valentine’s Day spending lower this year, but traditional gift purchases remain popular

BY Allison Cerra

WASHINGTON It seems that couples plan on reining in their spending this Valentine’s Day, according to a survey conducted by the National Retail Federation.

According to NRF’s 2010 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, couples will spend an average of $63.34 on gifts for their significant other or spouse, compared with $67.22 last year. The average person will shell out $103.00 on traditional Valentine’s Day merchandise this year, similar to last year’s $102.50.

Such traditional gifts as greeting cards and candy are projected to account for up 54.9% and 47.2%, respectively, of Valentine’s Day spending, remaining the most popular gift choices. Additionally, when it comes to where people will shop, most will head to discount stores (40.9%).

“While some may view Valentine’s Day as cliche, many people still look forward to giving significant others, friends, family and even pets something special,” said Tracy Mullin, president and CEO, NRF. “Rather than not give anything at all, consumers will instead focus on small, thoughtful gifts for the people who mean the most to them this year.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Mars rolls out new 3 Musketeers Truffle Crisp

BY Allison Cerra

HACKETTSTOWN, N.J. Mars has launched its newest chocolate bar, featuring whipped truffle and elegant airy crisp that is “rich enough to share, but you really won’t want to.”

The new 3 Musketeers Truffle Crisp bar  is making its debut this week at select supermarkets, convenience stores, and various mass retailers nationwide. The launch will be supported by a national marketing campaign with the tagline “rich enough to share, but you really won’t want to.” The campaign will include print and TV advertising, public relations, sampling and digital activation.

“We are excited to introduce 3 Musketeers Truffle Crisp to the snack food category,” said Carole Walker, VP integrated marketing communications for Mars Chocolate North America. “The new addition to the 3 Musketeers family provides the signature light texture components of the 3 Musketeers bar now with an added airy crispy twist.”

The suggested retail price of a single serve pack (2 bars) is 79 cents.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?