Diet aid Mirafit launches through Meijer
DETROIT — A weight-loss supplement developed by a pair of Wayne State University professors has gained distribution through Meijer stores in Michigan, Ohio, Indiana, Illinois and Kentucky, ArtJen Complexus announced Monday.
The new diet aid is Mirafit, an all-natural, stimulant-free weight-loss supplement derived from corn fiber, which does not contain allergens, the company added.
Each Mirafit tablet taken with a meal can safely bind and remove 9 g of dietary fat or 81 fat calories, resulting in a reduction of approximately 3,500 calories per week, or the loss of one to 1.5 lbs of body weight per week, ArtJen claimed.
"Obesity and related medical conditions such as heart disease, diabetes and strokes have become epidemic," said Catherine Jen, one of the principals of ArtJen. "As a novel research breakthrough with no unwanted side effects, Mirafit has the potential to make a critical difference in body weight and blood lipid management."
Kroger banners announce campaigns to benefit Susan G. Komen for the Cure
LOS ANGELES — Kroger banners Ralphs and Food 4 Less have both announced fundraising campaigns to benefit Susan G. Komen for the Cure affiliates in California.
Customers and associates at both stores can support their local Susan G. Komen for the Cure affiliate by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs or Food 4 Less. The Komen fundraising campaign will run through Nov. 5.
Funds raised will be used to finance breast health care, treatment, research and programs to improve the lives of people battling breast cancer, the companies reported. Ralphs and Food 4 Less also will be major sponsors of several Susan G. Komen Race for the Cure events.
Through their associates and customers, both Ralphs and Food 4 Less said they have given more than $3 million each to Susan G. Komen for the Cure affiliates and other organizations that have been working to find a cure to breast cancer since 2001.
New survey sheds light on where, why mobile phone users scan QR, bar codes
RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.
Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.
The study also found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5% of code scanning audience), skew toward ages 18 to 34 years (53.4%) and have a household income of $100,000 or above (36.1%).
"QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments," ComScore SVP mobile Mark Donovan said. "For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement."