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Dibs releases single-serving bite-sized ice cream snacks in a bag

BY Jenna Duncan

OAKLAND, Calif. For added portability and ease in snacking, Dibs has released its chocolate-shelled ice cream snacks in single-serving bags, the company said.

“Today’s snackers lead fast-paced lives,” Jennifer Eiseman, Dibs Brand Snacks brand manager said in a statement released to media. “In this new portable format, what’s not to love? Dibs Snack Bag is the perfect solution for that irresistible craving around the clock.”

Dibs Bite-Sized Ice Cream Snack Bags come in boxes of 10 and are available grocery and retail stores across the United States. They come in two flavors: Nestle Crunch and vanilla and boxes retail for $4.99 to $5.99.

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Coca-Cola Enterprises plans to use hybrid delivery trucks

BY Jenna Duncan

Coca-Cola Enterprises has announced its plans to add hybrid electric trucks to its fleet. With the additional of 142 hybrid-electric vehicles, the company will have the largest fleet of trucks of that type in North America.

Coca-Cola said adding the vehicles is part of its energy conservation plan. It will bring the delivery trucks to its operations in the United States and Canada following additions to the Midwest Coca-Cola Bottling Co. facility to be completed in August.

John Brock, chief executive officer of Coca-Cola Enterprises, said the vehicles, and other energy saving efforts, will benefit the environment and display good business practices.

Coca-Cola has also stated that its hybrid electric trucks are the largest to meet the industry in North America. Each truck costs about $85,000, much more than traditional delivery trucks. But the company seems optimistic; it said that the new hybrid electric trucks use 32 percent less fuel produce 37 percent less emissions, which should balance the cost difference eventually.

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Capri Sun initiates eventful, multi-city summer tour

BY Jenna Duncan

NORTHFIELD, Ill. Capri Sun has set out to tour about a dozen cities in 10 states to provide free samples at events, and promote its updated Web site.

The Capri Sun “Respect the Pouch” tour includes activities for children like a climbing wall, games tent and a green screen with sports backdrops. There are also BMX bike, in-line skating, and skateboarding professional demonstrations on site. The tour also features a “Pouch Wars Arena” game area where children can participate in pouch stomping contests, like those featured in Capri Sun’s TV spots.

On the Web site, www.RespectThePouch.com, children are invited to create their own, personalized pouch avatars and send Burp-O-Grams to friends. There is also a link to a contest with a grand prize jam session with the Naked Brothers Band from Nickelodeon.

The final stop on the “Respect the Pouch” Capri Sun summer tour is at Boardfest, August 30 through Sept. 1, in Huntington Beach, Calif.

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