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Diamond Foods brings Blechschmidt to board of directors

BY Jenna Duncan

STOCKTON, Calif. Diamond Foods, processor, marketer and distributer of Diamond and Emerald nut and snack products, announced the addition of Edward A. Blechschmidt to its board of directors today. Blechschmidt will also lead as chairman of the audit committee.

Diamond Foods board chairman, John Gilbert, said, “We are very pleased to welcome Ed Blechschmidt to the Diamond Foods Board. [Blechschmidt] is a very talented executive who brings to Diamond strong leadership and financial skills in a wide variety of industries, including technology, health care and professional services.”

From December 2006 to May 2007, Blechschmidt served as chief executive officer of Novelis, Inc., aluminum rolled products and aluminum can recycling. Prior to his service at Novelis, Blechschmidt had served as chairman, chief executive office and president of Gentiva Health Services from 2000 through 2002. He is a graduate of Arizona State University.

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Hershey launches Bliss chocolates with parties

BY Jenna Duncan

HERSHEY, Pa. The Hershey Co. has announced that it will hold 10,000 parties as part of its launch of Hershey’s Bliss Chocolate candies in late April.

Launch parties have been planned across the U.S. for the weekend of April 25 to 27 to introduce Hershey’s Bliss Chocolate, a bite-sized confection in three varieties—dark chocolate, milk chocolate and milk chocolate meltaway.

Hershey is targeting female consumers with a campaign inviting them to plan and host a Bliss chocolate party and directing them to register at the Web site www.houseparty.com/hersheysbliss.

The 9.6-ounce packages of Hershey’s Bliss Chocolate candies are currently available at U.S. grocery, mass and drug stores.

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TrimWater purported to help those watching their weight

BY Jenna Duncan

NEW YORK A study released by the New York City Department of Health stated that between years 2002 and 2004, the obesity rate in New York City went up 17 percent. New York City health commissioner Thomas Frieden has said that to avoid health issues stemming from obesity, New Yorkers should consume fewer calories.

To address the issue, Lifestyle Beverages, the makers of TrimWater diet drink, are touting their H2O alternative as beneficial to health because it contains low amounts of calories and sugar.

Eight flavors of TrimWater are on the market, including black cherry-blackberry, blueberry-pear, lemon-citrus, passionfruit-berry, peach-mango, pink grapefruit-honey, pomegranate-cranberry and raspberry-vanilla. The health drinks also reportedly contain no artificial colors, artificial flavors, aspartame, carbonation or preservatives.

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